Zuventus Healthcare Limited- Product Manager

KEY RESPONSIBILITIES:

1. Financial:
- Hold responsibility for carrying out the entire campaign and other activities within the brand marketing budget.
- To Increase Market, share for ensuring profit.
- Allocation of the Budget as per the promotional requirement.
- Indexing of the target as per the market requirement.
- State wise allocation of the target.
2. Operational:
- Prepare Brand Wise Quarterly Visual Aid.
- Brief to Art department on the visual aid design.

- Evaluation and selection of draft concept out of 3-4 design options submitted by Art dept.
- Quarterly communication of Visual Aid to the field force through cycle meetings.
- Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
- Periodical circulars about brand's achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to promote the brands.
- Conduct Quarterly briefing sessions of 0.5 - 1day in each zone to ABM's on brand communication/ inputs.
- Monthly planned visit to field for review meetings to further reinforce brand communication.
- Preparation of Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing.
- Preparation of promotional budget brand wise and promotional mode wise.
- Plan for quarterly inputs.
- Allocate inputs geography wise.
- Coordinate with vendor and logistics department to ensure timely dispatch to the field as per allocation.
- Round wise sample allocation to all BO's as per the plan.
- Continuous monitoring of the planned activities and reorganization of promoted initiatives to save on cost.
New Product Launch:
Identify potential of New Product Launch or line extension launch in the assigned therapy by studying:
a. CMARC trends
b. Doctor feedback in joint work/ CME/ conferences
c. Field manager's feedback
- Analyze market potential for the identified new product through historical CMARC
- Conduct primary research with the help of market research for identifying the right patient segment, right launch volume and right price.
- Coordinate with packaging, FR&D for product features finalization.
- Prepare sales projection, sampling plan for at least 6 months - 1 year from launch.
- Prepare stock allocation and ensure proper distribution in all geographies.
- Finalize promotional activities, input plan, Visual Aid etc and work towards a launch as per the agreed timelines.
- Ensure regional launch meetings for the new product.