Copy Lead

About Daskalos

Daskalos Technologies Pvt. Ltd. is the strategic arm of Emeritus, established to support the launch and growth of international university campuses in India. As part of the wider Emeritus ecosystem, Daskalos works closely with global universities and institutions to build and deliver high-quality education experiences in India.

We are looking for an experienced and creative Copy Lead to lead copywriting, content development, editorial quality, and creative communication across multiple projects, formats, and channels.

Key Responsibilities

• Lead copywriting and creative content development across digital, print, social, email, performance marketing, and other marketing communication formats.
• Manage, mentor, and guide copy teams to deliver high-quality, error-free work across multiple projects, formats, and channels.
• Interpret briefs, creative direction, research inputs, and performance data to develop persuasive copy concepts that support marketing goals.
• Ensure all copy adheres to partner school guidelines, tonality, tone of voice, and editorial guidelines.
• Develop and maintain editorial guidelines, tonality frameworks, tone of voice systems, copy playbooks, and editorial SOPs.
• Work closely with design, performance marketing, and cross-functional teams to deliver integrated creative outputs.
• Use judgement, creativity, and flexibility to ensure outputs are delivered on time, on brief, and aligned with partner school guidelines.
• Work with the team to devise SOPs that improve creative production, strengthen quality assurance, and reduce turnaround times.

Ideal Skills & Expertise

• Strong portfolio in copywriting, content, communications, or marketing, with a Bachelors degree in English, Journalism, Mass Communication, Marketing, or an equivalent level of knowledge gained through education, training, and professional experience.
• Strong copywriting and creative skills, with an understanding of branding, customer / user journey, performance marketing, and the ability to communicate complex information in a clear and compelling way.
• Experience managing, mentoring, and guiding copy teams to deliver high-quality, error-free work across multiple projects, formats, and channels.
• Advanced proficiency in writing for digital, print, social, email, performance marketing, and other marketing communication formats, with working knowledge of SEO and digital research tools.
• Strong editorial discipline, with the ability to produce error-free copy that adheres to partner school guidelines, tonality, tone of voice, and editorial guidelines.
• Experience using AI-enabled writing and research tools such as ChatGPT, Claude, or similar platforms to support ideation, research, drafting, and content optimisation.
• Experience with agile project management tools such as Wrike, Trello, or Jira, along with proficiency in Microsoft Office and Google Workspace.
• Experience interpreting briefs, creative direction, research inputs, and performance data to develop persuasive copy concepts that support marketing goals.
• Ability to apply judgement, creativity, and flexibility to ensure outputs are delivered on time, on brief, and aligned with partner school guidelines.
• Experience working with and creating editorial guidelines, tonality frameworks, tone of voice systems, copy playbooks, and editorial SOPs.
• Ability to work with the team to devise SOPs that improve creative production, strengthen quality assurance, and reduce turnaround times.
• Well-developed interpersonal, verbal, and written communication skills, with the ability to work independently and collaboratively with design, performance marketing, and cross-functional teams.