Senior Product Manager – Unsecured Lending Products

Company Introduction
Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 20 million customers. The Emirates NBD Group has a total of 853 branches and 4,213 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion.
At the bank, we serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations.
We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With close to half a million users, it continues to be the fastest-growing digital bank in the region.
Job Purpose - As Senior Product Manager – Unsecured Lending Products at Emirates NBD, your role is to

• Ensure all the variants of the Unsecured Loan and Overdraft products of the Bank for both individual (including staff loans) and non-individual customers (SME/BB segments), with the key objective to maximize profitability and growth for the portfolio, especially new volume bookings at optimal pricing
• The incumbent is expected to drive the development of integrated strategies across customer segments (including staff loans), product and/or portfolio, along with the implementation of Personal Loan, Overdraft, Business Loan projects. Furthermore, incumbent is expected to actively monitor portfolio & channel(s) performance and make timely recommendations to achieve business targets.
• The role holder is expected to be the business interface with several multifunctional internal and external parties/stakeholders to establish strategic roadmap and implement the associated action plan to achieve desired results for the Unsecured Lending Business, comprising of the individual (including staff loans) and non-individual (SME/BB) customer segments including but not limited to Personal Loan, Business Loan & Overdraft product for Retail segment.
• The incumbent is expected to design, plan and launch contests, effective promotions/campaigns (tactical & marketing) for the profitable customer segment acquisitions through ATL/BTL campaigns, internal campaigns using various modes like: EDMs, SMS broadcasts, Online/Mobile Banking and social media platforms.
• This role necessitates good understanding of the various aspects of Personal Loan, Overdraft & SME loan product management viz., Product, Pricing, Promotions, Process, Platforms, channel management, local market knowledge etc. In addition to driving new volumes, designing & launching of new product variants, formulating innovative financial solutions for improved customer experience would also be few of the other key responsibilities of this role holder
  

Responsibilities

• Responsible for product management, product development and implementation of Unsecured lending products, capabilities and benefits.
• Responsible for reviewing product data to ensure that field force is kept up to date on new developments regarding the competitors’ products.
• Develop product pricing and positioning strategies
• The incumbent is expected review and modify existing Unsecured Lending product features and benefits to maximize profitability and meet customer needs.
• Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch.
• Responsible for analysis of the Unsecured Loan portfolio and identifying trends, risks, and opportunities to drive profitable growth.
• Oversee all tasks associated with new program development working closely with key business partners (OpRisk, GOPS, Marketing, Sales, MB/IT, Risk, Legal, Compliance, etc.) to introduce and sell the program on an ongoing basis.
• Analyze consumer needs, current market trends, and potential partnerships to co-create products and unique service offerings.
• Drive the product and business-planning process across cross-functional teams.
• Create product strategy documents, campaign memos, business cases/proposal that describe business cases, high-level use cases, technical requirements, CBA, operating profit, and ROI
• Collaborate with multiple Sales channels by communicating value and unique selling point of products; provide training and develop sales tools to facilitate the acquisition process Design, manage and execute new value propositions, promotions and tactical offers across all channels
• Evaluate & enhance product core value proposition to remain competitive and balance this with profitability metrics.
  

To be successful in this role, you will need the following skills and experience…

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Get Hired

• Sales, Marketing and Product development of Retail Lending Products
• Minimum 3-5 years’ experience on Retail Banking in product support preferably Retail Loans
• Banking Experience of at least 5-7 years
• Ability to develop innovative and profitable product variants
• Proficient on internal Funds Transfer Pricing (FTP)
• Knowledgeable with risk based pricing and scorecards
  

What We Offer You

• Competitive salary package
• Strong emphasis on work-life balance and wellbeing across the bank
• World-class Learning & Development platform and career development
• Generous annual leave entitlement and Private Healthcare
• Preferential banking facilities for employees