EMMVEE - Brand Manager

About the Role

We are looking for a high-impact Brand Manager to drive brand strategy and execution across Emmvee Group's portfolio of businesses. This role requires a blend of strategic thinking, hands-on execution, and cross-functional leadership to build cohesive, differentiated, and high-performing brands.

You will work closely with leadership, business teams, and external partners to shape brand narratives, drive demand, and deliver measurable business outcomes.

Key Responsibilities

• Brand Strategy & Positioning
• Develop and refine brand positioning across multiple business verticals
• Build long-term brand strategy aligned with business growth objectives
• Ensure consistency in messaging, tone, and visual identity across touchpoints
• Integrated Campaigns & Execution
• Conceptualize and execute 360- marketing campaigns (digital, offline, content, partnerships)
• Drive campaign planning from insight to execution to performance analysis
• Collaborate with creative, media, and digital agencies to deliver high-quality output
• Business & Category Understanding
• Develop a strong understanding of the solar/energy ecosystem and related categories
• Translate product and category insights into compelling consumer narratives
• Support go-to-market strategies for new launches and innovations
• Stakeholder & Cross-functional Management
• Work closely with sales, product, digital, and leadership teams to align brand efforts with business priorities
• Act as the central point of contact for brand across all business units
• Manage external agencies and vendors effectively
• Performance & Analytics
• Define success metrics and track campaign performance
• Use data and insights to optimize campaigns and improve ROI
• Drive a performance-driven marketing culture
• Content & Digital Ecosystem
• Oversee content strategy across platforms (social, web, video, etc.)
• Ensure strong storytelling and audience engagement
• Stay updated on emerging platforms, formats, and trends
• Education & Qualifications
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• MBA or Postgraduate degree in Marketing / Brand Management is preferred
• Certifications or coursework in digital marketing, brand strategy, or analytics (e.g., from platforms like Google, Meta) are a plus
• Strong foundation in marketing principles, consumer behaviour, and brand building

What We're Looking For

• 5-7 years of experience in brand marketing / integrated marketing
• Strong experience in managing end-to-end campaigns (strategy to execution)
• Ability to operate in a fast-paced, evolving, and multi-business environment
• Strong stakeholder management and communication skills
• Analytical mindset with comfort in using data for decision-making
• Experience working with agencies and cross-functional teams
• Prior experience in B2B, energy, or tech-led businesses is a plus

Key Traits for Success

• Ownership mindset with bias for action
• Strategic thinker who can also execute hands-on
• Ability to simplify complex categories into compelling stories
• High attention to detail and quality
• Strong collaboration and influence skills

Why This Role Matters

This role sits at the intersection of brand, business, and growth. You will play a critical role in shaping how Emmvee Group is perceived across markets and in driving consistent, high-impact brand experiences across all businesses.

Reporting To

Head of Brand

Bonus (Good to Have)

• Experience in scaling brands across multiple categories
• Exposure to performance marketing and digital funnels
• Experience in launching new products or entering new markets

How to Apply

Please share your resume along with a portfolio of campaigns or work samples demonstrating your role in strategy and execution.