Head Of Marketing

About the Role-

We are hiring a Head of Marketing to lead our India and Bangladesh business, reporting directly to the Global CMO.

This is a leadership role with full ownership of marketing performance, customer acquisition, retention, brand growth, and market expansion across multiple brands. The successful candidate will lead a high-performing marketing team and work closely with Product, Commercial, Operations, and Technology teams to drive sustainable growth.

We are looking for a commercially driven marketing leader with strong experience in iGaming who understands both performance marketing and long-term brand building.

Key Responsibilities

Commercial Ownership

• Own marketing performance, acquisition targets, ROI, and growth objectives across India and Bangladesh.
• Develop and execute quarterly and annual marketing strategies aligned with business goals.
• Manage marketing budgets and allocate spend across channels to maximize return.
• Monitor and report on key performance metrics including CAC, FTD, ROAS, ARPU, retention, and LTV.

Performance Marketing

• Lead customer acquisition across paid media, affiliates, influencer partnerships, CRM, and emerging channels.
• Drive continuous testing and optimization of acquisition strategies.
• Develop scalable frameworks for growth across multiple brands and customer segments.
• Work closely with product and analytics teams to improve conversion rates throughout the customer journey.

Brand Building & Storytelling

• Lead brand strategy and positioning across multiple brands.
• Build compelling brand narratives that resonate with Indian and Bangladeshi audiences.
• Develop integrated campaigns that balance performance marketing with long-term brand equity. • Create strong storytelling frameworks across digital, social, influencer, PR, and content channels.
• Ensure consistent brand identity, messaging, and customer experience across all touchpoints.

Affiliate & Partnership Management

• Develop and manage affiliate, media, influencer, and strategic partnerships.
• Negotiate commercial agreements and drive measurable business outcomes.
• Expand partner networks across India and Bangladesh.

Retention & CRM

• Work closely with CRM teams to improve player retention and lifetime value.
• Develop customer segmentation, lifecycle marketing, and engagement strategies.
• Optimize promotions, loyalty initiatives, and customer communications.

Leadership & Team Management

• Lead and develop a multi-disciplinary marketing team covering acquisition, retention, creative, content, and brand functions.
• Set clear KPIs and performance expectations.
• Build a culture of accountability, innovation, and continuous improvement.
• Collaborate effectively across departments to achieve business objectives.

What We're Looking For

Essential Requirements

• 6- 8+ years of marketing experience with significant exposure to iGaming, Online Gaming other Real Money Gaming businesses.
• Strong understanding of the Indian consumer market.
• Experience managing multiple brands simultaneously.
• Proven success in both performance marketing and brand-building initiatives.
• Experience developing customer acquisition and retention strategies at scale.
• Strong commercial acumen with ownership of budgets, ROI, and growth targets.
• Experience leading teams of 15+ people.
• Excellent stakeholder management and leadership skills.
• Willingness to relocate to or work from Dubai.

Preferred Requirements

• Indian national preferred.
• Experience across both India and Bangladesh markets.
• Exposure to affiliate marketing, influencer ecosystems, and digital partnerships.
• Experience working in high-growth consumer internet businesses.
• Understanding of payment ecosystems and customer behaviour within gaming markets.