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Job Description
We are seeking an experienced Business Development Manager – Analyzers to drive growth, expand market share, and strengthen Endress+Hauser's position in liquid analytical instrumentation. This role requires a commercially driven professional with strong technical and application expertise in liquid analysis, capable of delivering sustainable and measurable business results.
Key Responsibilities
Business Development & Growth
- Identify and develop new business opportunities for Endress+Hauser liquid analyzer portfolio.
- Drive revenue growth by increasing installed base and expanding liquid analyzer penetration across strategic industries (water, wastewater & waste; oil & gas; chemical).
- Support the sales team in developing a strong project pipeline by creating and nurturing leads with end users, EPCs, OEMs, and system integrators.
- Define and execute targeted Go-to-Market strategies for analyzer solutions, aligned with regional priorities and global portfolio strategy.
- Position key technologies such as Memosens digital sensors, Liquiline platform, and liquid analysis systems by delivering clear value propositions (e.g., predictive maintenance, lifecycle cost reduction, digitalization readiness).
- Support sales team in complex analyzer opportunities, including specification, technical validation, and commercial negotiation.
- Drive adoption of Endress+Hauser analytical instrumentation and systems, including liquid analysis solutions for pH, ORP, conductivity, dissolved oxygen, turbidity, ammonium, nitrate measurements.
- Support launch and market penetration of new solutions and innovations (e.g., Memosens 2.0, digital services, IIoT-enabled diagnostics).
- Conduct customer workshops, application seminars, and training sessions to strengthen solution understanding and differentiation.
- Analyze trends in process analytics, environmental regulations, and digital transformation (Industry 4.0 / IIoT) impacting analyzer demand.
- Provide structured insights on market size, installed base, and growth opportunities for analyzers.
- Build strong engagement with consultants, regulatory bodies, and industry influencers to drive early project positioning and specification.
- Education:
- Bachelor's degree in engineering, Chemistry, or a related field; business qualification is a plus.
- Experience:
- Minimum 5+ years of experience in product management, portfolio management, technical product marketing, or application management within liquid analytical instrumentation, process analytics, or industrial automation, preferably with exposure to Endress+Hauser or similar portfolio.
- Expertise:
- Strong knowledge of liquid analyzer technologies and applications.
- Proven track record in driving product market share growth and sales enablement.
- Skills:
- Ability to drive product growth and market penetration through effective positioning and go-to-market actions.
- Ability to lead product launches, lifecycle initiatives, and performance tracking.
- Ability to support product pricing, margin, and competitive positioning through market and profitability analysis.
- Ability to create product-specific sales enablement content, application guidance, training, and value propositions.
- Strong commercial mindset with proven ability to convert analyzer opportunities into tangible business results.
- Solid understanding of liquid analytical measurement principles and applications.
- Familiarity with Endress+Hauser solutions and digital ecosystem (e.g., Netilion, asset management) is highly desirable.
- Customer-focused approach with the ability to build long-term partnerships in complex solution environments.
Join us to drive the growth of Endress+Hauser's analyzer business, shape the future of process analytics, and deliver impactful solutions powered by digital technologies such as Memosens and Liquiline platforms.
Skills
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