Marketing Head - OTC/FMCG/Consumer Healthcare

Key Responsibilities:

• Develop and execute marketing strategies for the OTC business, aligning with overall business goals.
• Lead the creation and implementation of brand positioning, go-to-market (GTM) strategies, and promotional campaigns to increase market share.
• Oversee product lifecycle management including new product launches, market expansion, and innovation for OTC product portfolio.
• Drive consumer insights and market research to identify trends, consumer needs, and competitive landscape, translating them into actionable marketing plans.
• Manage and optimize marketing budgets, ensuring cost-effective strategies to maximize ROI.
• Build and maintain relationships with key stakeholders including customers, partners, and external agencies to drive marketing initiatives.
• Monitor and analyze market performance, sales data, and KPIs to assess the effectiveness of marketing campaigns and identify areas for improvement.
• Develop and mentor the marketing team, ensuring high performance and professional growth.

Key Requirements:

• Marketing experience, with a strong background in OTC, FMCG, or consumer healthcare industries.
• MBA + Engineering background preferred, with a focus on candidates from top-tier B-schools.
• Demonstrated success in brand management