SEO Specialist

• Conduct complete website SEO management including keyword research, on-page optimization, technical SEO, and backlink strategy.
• Monitor and improve search rankings on Google and other search engines.
• Perform regular SEO audits and implement fixes for performance, mobile responsiveness, site speed, and indexing issues.
• Develop and execute social media SEO strategies to improve visibility on platforms like Instagram, YouTube, Facebook, and LinkedIn.
• Optimize content across digital channels for higher reach, impressions, and conversions.
• Track user behavior and performance using analytics tools and craft data-driven strategies.
• Coordinate with content writers, designers, and developers to ensure SEO-friendly content execution.
• Competitor research and trend analysis for proactive SEO improvements.
• Manage local SEO, Google Business Profile, citations, and reviews for brand reputation.

Qualifications & Skills:

• Strong understanding of SEO fundamentals:
• 
  On-Page SEO (titles, meta tags, schema markup, internal linking)
• Off-Page SEO (backlinks, outreach, brand mentions)
• Technical SEO (Sitemap, Robots.txt, Core Web Vitals, site speed)
• Knowledge of Social Media SEO practices such as:
• Hashtag strategies, keyworded captions, channel tagging, engagement optimization
• Familiar with Digital Marketing channels:
• YouTube SEO, App Store optimization (optional), content distribution
• Proficiency in SEO and Analytics tools including:
• Google Search Console
• Google Analytics (GA4)
• SEMrush, Ahrefs, Moz (any)
• Screaming Frog or similar audit tools
• Basic HTML, CSS knowledge for implementation support.
  

• Bachelors in Marketing, Computer Science, Business, or related field preferred.
• Minimum 13 years of hands-on SEO experience.
• Proven track record of ranking keyword improvements and traffic growth.
  

• Strong analytical and reporting skills.
• Excellent communication and documentation abilities.
• Ability to manage multiple platforms and projects at once.
• Creativity and updated knowledge of SEO trends and algorithm changes.
  

• Growth in organic website traffic.
• Improvement in keyword rankings (top 10, top 3).
• Lead generation and conversion improvements.
• Backlink quality and domain authority improvements.
• Engagement rate and visibility on social media platforms.
• ROI on SEO and content efforts.