Regional Marketing Manager

Company Description ESAF Small Finance Bank is a new-age social bank committed to redefining the banking experience while expanding services to underbanked areas and serving customers across regions. Originating from the Evangelical Social Action Forum (ESAF), which began as an NGO in 1992, the bank is built on a legacy of supporting sustainable and holistic development for marginalized communities. Over the years, ESAF has promoted livelihood, healthcare, education, and shelter through various community programs, and later strengthened its focus on financial inclusion through microfinance initiatives. Licensed by the Reserve Bank of India as a Small Finance Bank in 2015 and operational since March 2017, ESAF offers a blend of traditional in-person banking and modern digital services such as Internet, Mobile, SMS, and Missed Call Banking. ESAF Small Finance Bank is Great Place To Work certified and known for customer-centric features like doorstep delivery and free video calling facilities at its branches.

Role Description The Regional Marketing Manager is a full-time, on-site role based in Bangalore, responsible for planning, executing, and monitoring regional marketing strategies that align with ESAF Banks mission and growth objectives. This role involves designing and implementing campaigns to increase brand visibility, drive customer acquisition, and support product promotions across the region. The Regional Marketing Manager will analyze market trends, customer insights, and competitor activities to optimize marketing initiatives and support branch-level business targets. Day-to-day responsibilities include coordinating with branch teams and cross-functional stakeholders, managing regional marketing budgets, overseeing local events and outreach programs, and ensuring consistent brand messaging across all channels. The role also requires preparing regular performance reports, recommending improvements based on data, and maintaining strong relationships with external partners and agencies.

Qualifications

• Demonstrated experience in regional or area marketing management, including campaign planning, execution, and performance tracking.
• Strong skills in market research, data analysis, and customer insight generation to support decision-making and strategy development.
• Proficiency in brand management, advertising, and promotional activities across offline and digital channels.
• Ability to coordinate events, community outreach programs, and branch-level marketing initiatives effectively.
• Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate across teams.
• Solid organizational and project management abilities, including handling multiple initiatives and managing budgets.
• Bachelors degree in Marketing, Business Administration, or a related field; a postgraduate qualification in marketing or management is an advantage.
• Prior experience in banking, financial services, or FMCG sectors is preferred, particularly in regional or multi-branch environments.
• Comfort working on-site in Bangalore, with willingness to travel within the region