Digital Marketing Manager

Company Description Essence Innovation develops an AI-powered health app designed to put individuals in control of their well-being. The platform enables users to seamlessly manage medical records, access real-time health insights, and connect with global healthcare services in one secure place. By centralizing complete medical histories, the app ensures information is always accessible when needed. With a strong focus on data ownership, Essence Innovation empowers users to make informed healthcare decisions and take proactive control of their health.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Chandigarh, India. This role is responsible for planning and executing digital marketing strategies that drive user acquisition, engagement, and retention for the health app. Day-to-day tasks include managing social media campaigns, overseeing performance marketing initiatives, and optimizing online channels for lead generation. The manager will analyze web and campaign analytics, refine targeting and messaging, coordinate with product and design teams, and ensure brand consistency across all digital touchpoints. The role also involves monitoring industry trends, managing budgets, and reporting on key performance metrics to support data-driven decision-making.

Qualifications

• Strong digital marketing skills, including campaign planning, online advertising, and performance optimization.
• Experience in social media marketing across major platforms, with the ability to create and execute channel-specific strategies.
• Proven track record in lead generation, funnel optimization, and conversion-focused initiatives.
• Proficiency in web analytics tools (e.g., Google Analytics, app analytics platforms) to interpret data and drive insights.
• Solid foundation in general marketing principles, brand positioning, and audience segmentation.
• Excellent communication, storytelling, and collaboration skills to work effectively with cross-functional teams.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Bachelors degree in Marketing, Business, Communications, or a related field; experience in health tech or SaaS is an advantage.