Senior Performance Analyst

Full Time Role at EssentiallySports for Sr Performance Growth Analyst

About Us: EssentiallySports is the home for the underserved fan, delivering storytelling that goes beyond the headlines. As a top 10 sports media platform in the U.S, we generate over a billion pageviews a year and engage more than 30 million monthly active users. This massive organic reach fuels our data-driven culture, where deep audience insights meet cultural trends to serve fandom where it livesand where its going next. With zero CAC, weve built owned audiences at scale, making organic growth a core part of our identity.

The next phase of ES growth is around newsletter initiative, in less than 9 months, weve built a robust newsletter brand with 700,000+ highly engaged readers and impressive performance metrics:

• 5 newsletter brands
• 700k+ subscribers
• Open rates of 40%-46%.

Our Values at ES

1. Focus on the user and all else will follow
2. Hire for Intent and not for Experience
3. Bootstrapping gives you the freedom to serve the customer and the team instead of investor
4. Internet and Technology untap the niches
   
5. Action oriented, integrity, freedom, strong communicators, and responsibility
6. All things equal, one with high agency wins

Role Overview: Were looking for someone who understands users before acquiring them, and analyzes outcomes to refine every next action. This role is perfect for someone who started with data, and evolved into full-stack growth and performance marketing.

You will own initiatives across product funnels, marketing campaigns, and growth experimentation.

Key Responsibilities

• Build and maintain data pipelines (Athena, Glue, Jupyter, Google Analytics) to track full user journeysfrom click to retention.
• Conduct funnel analyses, behavior segmentation, and LTV modeling to identify the highest-value acquisition and retention levers.
• Plan, launch, and optimize paid media campaigns (Google, Meta, YouTube,Instagram, Twitter/X) with a focus on real user outcomes.
• Design lead funnels for newsletter acquisition and product growth, including retargeting, lookalike audiences, and email journeys
• Set up attribution models connecting paid channels to product behavior and retention events.
• Experiment, analyze, and ship impactful changes fast in a high-growth environment.
• Identify growth opportunities through data insights, and design experiments that test both product UX and marketing funnels
• Run A/B tests across landing pages, ad creatives, signup flows, and emails to improve conversion and engagement.

Who you are

Looking to get Placed? Try our Placement Guarantee Plan

Get Hired
• 2+ years of experience in product analytics, growth marketing, or performance marketing
• Strong proficiency in SQL, GA4, marketing analytics, and campaign management
• Hands-on experience running paid ads across Google, Meta, YouTube, or programmatic platforms
• Understand customer segmentation, LTV analysis, cohort behavior, and user funnel optimization
• Thrive in ambiguity and love building things from scratch
• Passionate about AI, automation, and building sustainable growth engines
• Thinks like a founder: drives initiatives independently, hunts for insights, moves fast
• A team player who collaborates across engineering, growth, and editorial teams.
• Proactive and solution-oriented, always spotting opportunities for real growth.
• Thrive in a fast-moving environment, taking ownership and driving impact.

Very flexible and open, can ask anything anytime. Real mentorship and coaching. Superb energy in whole ES team. - when team was asked how would you describe ES to a friend after a round of beers

What do you get

• Fully Remote Job
• Flexible Working Hours
• Freedom to own the Problem Statements, and make your own solutions
• Play with the biggest dataset, as a function of working in a media org.
• Work directly with the founding team
• Release features at scale to Millions of Users on Day 1
• Freedom to work on multiple and new technologies
• Bi-annual offsites which are coined epic by the team!

The permissionless growth team is small, which means your impact on the companys success will be huge. Youll have the chance to work with experienced leaders/founders who have built and led multiple product, tech, data and design teams, and grown EssentiallySports to a global scale.