Clinical Marketing Manager(R-5)

Estalvis Advisors
Department Icon Digital Marketing/Marketing
Posted: 8 months ago
5-10 years
Kolkata
Digital Marketing/Marketing
work from office
Full Time
Posted: 8 months ago
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Job Description

Job Title: Clinical Marketing Manager
Experience: 8 12 years in Medical Device Marketing

Location: Kolkata

Role Summary
The Clinical Marketing Manager serves as the strategic link between clinical value and market success. This role involves leading evidence-based marketing initiatives designed to drive product adoption among healthcare professionals and strengthen brand positioning in the medical device industry.
Key Responsibilities
  • Strategic Marketing Development: Formulate and execute comprehensive clinical marketing strategies for assigned product lines in alignment with overall business objectives.
  • Evidence Generation: Collaborate with clinical teams and Key Opinion Leaders (KOLs) to create impactful marketing content, including white papers, case studies, and promotional materials supported by clinical data and real-world evidence.
  • KOL Engagement & Advocacy: Identify, establish, and nurture strong relationships with KOLs and medical experts to build brand credibility and gather market insights.
  • Sales Enablement: Support the sales force with high-quality clinical tools, product training, and competitive analysis resources to enhance customer engagement and sales effectiveness.
  • Campaign Management: Lead the planning and execution of product launches and clinical campaigns, ensuring consistent messaging across digital channels, events, and professional conferences.
Required Qualifications
  • Bachelor s degree in a relevant field; an MBA or Master s degree is preferred.
  • Minimum of 5 years of marketing experience in the medical device sector .
  • Demonstrated expertise in developing and implementing clinical marketing strategies and product launch campaigns.
  • Strong professional network with healthcare practitioners and KOLs.
  • Exceptional communication and analytical skills, with the ability to convert clinical insights into compelling commercial narratives.

Skills

Product LaunchAnalytical SkillsProduct TrainingCampaign ManagementCompetitive AnalysisSales EnablementHealthcareCustomer EngagementMarketingStrategic MarketingMarketing Manager

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