Assistant Vice President - Pharma Domain

Job Title: AVP - Retailer Shakti

Industry: Pharma Retail

Experience: 10-15 years

Location: Rajarhat

Role Overview

This role sits at a senior leadership level and focuses on building and strengthening retailer-led growth initiatives within the pharma retail space. The AVP - Retailer Shakti will be responsible for driving strategic partnerships with retailers, improving network performance, and ensuring sustainable business expansion across assigned markets. The position requires a strong balance of field understanding, people leadership, and business strategy.

Key Responsibilities

• Lead and scale retailer engagement programs to improve reach, loyalty, and overall retail performance.
• Develop long-term strategies to strengthen relationships with key retailers and distribution partners.
• Monitor sales performance, market coverage, and retailer productivity, and take corrective actions where required.
• Work closely with sales, supply chain, and marketing teams to ensure seamless execution of retail initiatives.
• Drive adoption of new programs, schemes, and processes at the retailer level.
• Analyze market trends, competitor activity, and retailer feedback to refine strategies.
• Build, mentor, and manage regional or zonal teams, ensuring clear goals and accountability.
• Ensure compliance with internal policies and regulatory requirements specific to pharma retail.

Key Requirements

• 10-15 years of experience in pharma retail, sales operations, or channel management, with exposure to senior leadership roles.
• Strong understanding of retailer dynamics, distribution models, and on-ground market realities.
• Proven ability to design and execute large-scale retailer programs.
• Excellent leadership, stakeholder management, and decision-making skills.
• Comfortable working in a fast-paced, target-driven environment.