Social Media Manager

Department Icon Digital Marketing/Marketing
Posted: 8 months ago
1-6 years
Kolkata
Digital Marketing/Marketing
work from office
Full Time

Posted: 8 months ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

  • Job Title: Social Media Manager
  • Experience Required: 1+ Year
    Employment Type: Full-Time
  • Role Overview

We are looking for a creative and detail-oriented Social Media Manager who understands how digital platforms actually work not just posting content, but planning, analyzing, and improving performance consistently. The ideal candidate should have hands-on experience managing brand pages and executing content strategies that drive engagement and growth.

Key Responsibilities

  • Develop and execute a comprehensive social media content strategy aligned with business goals
  • Create and manage a monthly content calendar with structured planning
  • Write engaging captions, strong hooks, and clear CTAs to improve reach and interaction
  • Publish and schedule posts across multiple social media platforms
  • Monitor comments, messages, and audience interactions regularly
  • Track performance metrics and analyze insights to optimize content strategy
  • Plan and execute campaigns, collaborations, and promotional activities
  • Stay updated with current social media trends, formats, and platform algorithm changes

Required Skills & Qualifications

  • Minimum 1 year of hands-on experience in social media management
  • Strong copywriting and content ideation skills
  • Understanding of analytics tools and performance tracking
  • Knowledge of content scheduling tools
  • Basic understanding of branding and digital marketing concepts
  • Ability to work independently and manage deadlines

Skills

Content StrategyMedia ManagementCopy WritingSocial MediaSchedulingManagementDigital MarketingAnalyticsBrandingDigital MarketingContent StrategyCopywritingMediaMarketingSocial Media Platforms

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