Manager - Sales - National Parts

• Job Title : National Parts Sales Manager
• Level : Dy General Manager / General Manager
• Grade : M5/M6
• Place of Posting : GCC (UAE/Oman/KSA/Bahrain)
• Age : 40 to 44 years
• Qualification : Graduate Engineer (Mechanical/Automobile)
• Total years of Exp : 18 to 22 years
• Target Industry : Automobile (Passenger car segment preferred)

PURPOSE :

To develop and execute the national parts sales strategy by driving revenue growth, increasing market penetration, strengthening customer and principal relationships and maximizing parts sales performance through effective pricing, sales planning, dealer support and business development while ensuring high levels of customer satisfaction and profitability.

Area of Responsibility :

Sales Strategy & Business Development :

• Develop and implement the national parts sales strategy to achieve revenue and profitability targets.
• Identify market opportunities and expand parts sales across retail, wholesale, fleet and trade channels.
• Develop annual sales plans, budgets, and forecasts aligned with business objectives.
• Drive customer acquisition, retention and market share growth.
• Lead sales initiatives, campaigns and promotional activities to maximize sales performance.
• Monitor market trends, competitor activities and customer requirements to support business growth.

Area of Responsibility :

Sales Operations & Customer Management :

• Monitor branch and dealer sales performance against established targets and KPIs.
• Ensure optimum parts availability by coordinating closely with Procurement and Inventory teams.
• Develop pricing strategies, promotional programs, and customer incentive schemes.
• Build and maintain strong relationships with principals, dealers, fleet customers, and key accounts.
• Resolve major customer concerns and ensure high levels of customer satisfaction.
• Support the development of digital sales channels and value-added services.

Performance Management & Reporting :

• Monitor sales performance through dashboards, KPIs and periodic business reviews.
• Analyze sales trends, customer buying patterns and product performance to identify growth opportunities.
• Prepare sales forecasts, business reports and strategic recommendations for senior management.
• Collaborate with Marketing, Procurement, Finance and Operations to improve business performance.
• Develop and mentor the national parts sales team to build capability and succession.
• Ensure compliance with company policies and principal sales standards.