Executive Product Marketing

You will be tasked with managing high-quality acquisition programs, campaigns, and activities across our business's online platforms. This includes overseeing SEO/SEM, SMO, PPC campaigns, marketing database, email, social media, and display advertising campaigns. Additionally, you will be responsible for designing, building, and maintaining our social media presence.

A key aspect of your role will involve measuring and reporting the performance of all digital marketing campaigns and assessing them against goals such as ROI and KPIs. You will need to identify trends and insights, optimize spend and performance based on these insights, and innovate new growth strategies. Furthermore, you will be involved in planning, executing, and measuring experiments and conversion tests to drive continuous improvement.

Collaboration with internal teams to create landing pages and enhance user experience will be essential. Your strong analytical abilities will be utilized to evaluate the end-to-end customer experience across various channels and touchpoints. You will also work with agencies and other vendor partners, evaluate emerging technologies, and provide thought leadership for their adoption when appropriate.

We are looking for someone with demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns. Creativity in identifying target audiences and devising engaging digital campaigns is highly valued, as is experience in optimizing landing pages and user funnels. Knowledge of Email Marketing Platforms and Marketing Automation Tools would be advantageous.

The ideal candidate should have a proven track record of scaling digital marketing teams across different channels and building profitable marketing teams. Strong quantitative and analytical skills are required, along with the ability to analyze data from multiple platforms and provide insights for enhancing scale and efficiency. Keeping abreast of the latest trends and best practices in online marketing and measurement is essential.

Skills required for this role include at least 4 years of hands-on experience in scaling digital marketing teams, familiarity with various digital marketing channels (SEO, SEM, content, etc.), and the ability to devise strategies across all channels. Preference will be given to candidates with connections to influencers in the domain, and Engineers & MBA graduates from Tier A institutions are encouraged to apply. If you meet these qualifications, please send your resume to hidden_email.,