Ethics Express - General Manager - Marketing - OTC

• We are hiring for the role of General Manager Marketing from OTC Background for the Gurgaon location.
• Experience: 15 Years 18 Years.
• Roles & Responsibilities:
• Strategic Planning & Brand Management:

• Develop and implement comprehensive marketing strategies aligned with organisational goals.
• Strengthen brand positioning, identity, and recall across all consumer touchpoints.
• Analyse market trends, competitor activities, and category insights to identify growth opportunities.

Product Portfolio Management:

• Drive new product development (NPD) based on consumer insights, nutritional trends, and category demands.
• Oversee packaging design, product claims, and communication to ensure alignment with the healthy snacking ethos.
• Collaborate with R&D and supply chain teams to manage product life cycles.

Digital & Performance Marketing:

• Lead digital growth initiatives across social media, e-commerce platforms, marketplaces, and D2C.
• Monitor ROI and optimize digital funnels to maximize conversions.

Trade & Channel Marketing:

• Design and execute trade marketing plans for General Trade, Modern Trade, and E-commerce.
• Ensure effective POSM development, in-store branding, and retail activation.
• Work closely with distributor partners to drive market penetration and shelf visibility.

Revenue & Budget Management:

• Prepare annual marketing budgets and ensure efficient allocation of resources.
• Track performance against targets, analyse revenue drivers, and lead corrective measures when required.
• Support the sales team with market insights, promotions, and category strategies.

Team Leadership:

• Build, mentor, and manage a high-performing marketing team including brand, digital, and trade marketing personnel.
• Foster a culture of innovation, ownership, and data-driven decision-making.
• Partnerships & External Relations.
• Manage agency relationships across creative, media, digital, and PR.
• Collaborate with external stakeholders such as nutritionists, fitness communities, and wellness partners to strengthen brand associations.

Key Skills & Competencies:

• Strong understanding of FMCG marketing, especially in health, nutrition, and snacking categories.
• Proven track record in brand building, digital growth, and market expansion.
• Proficiency in data analytics, consumer research, and performance measurement.
• Exceptional leadership, communication, and stakeholder management skills.