Senior Executive / Assistant Manager - Public Relations

Job Title:

Senior Executive / Assistant Manager Public Relations

Department: Marketing & Communications

Role Overview:

As the Senior Executive / Assistant Manager PR, you will play a pivotal role in crafting and executing the brands public relations and communications strategy. From managing press releases and influencer collaborations to coordinating with global brand teams and executing high-impact PR plans, you will help shape the voice of Ethos across all its verticals.

Key Responsibilities

1. Media Relations

• Build and maintain strong relationships with editors, journalists, and stylists across luxury, lifestyle, business, and trade verticals to increase Share of Voice.
• Draft and pitch press releases, articles, and story ideas to secure consistent and high-quality media coverage.
• Coordinate press interviews, brand features, editorial placements, and cover stories.
• Media buying management
• Monitor media trends and proactively identify opportunities for brand storytelling.

2.Influencer Management

• Plan and execute monthly influencer collaborations: identification, negotiation, briefing, coordination, and follow-up.
• Align influencer strategy with brand campaigns and retail priorities.
• Maintain and update influencer/KOL/stylist databases across key cities.
• Track deliverables and compile influencer performance reports.

3.Events

• Activate guestlister, influencers and city specific media for events.
• Cross industry collaborations
• Press events

4.Reporting & Strategy

• Prepare and present:

• o Monthly PR Reports (coverage summaries and analysis)
• o Comparative Reports (Ethos vs. competitor visibility)
• o Influencer Collaboration Reports (impact and engagement)
• o Monthly Action Plans (upcoming initiatives and timelines)

• Analyze campaign outcomes to refine ongoing PR strategies.

5.Coordination & Execution

• Execution of yearly PR calendars for brands.
• Collaborate with third-party PR agencies, media houses, and brand partners for content approvals, interviews, and activations.
• Ensure seamless integration of PR across brand events, including influencer outreach, media attendance, and post-event coverage.
• Liaise with internal teams (marketing, digital, creative, retail) for PR-aligned deliverables and communication rollouts.
• Maintain all working trackers, calendars, media list, PR decks.
• Agency management

6.Budget & Tools

• Track PR budgets, manage agency/vendor invoices, and ensure timely processing.
• Use media monitoring tools and Excel/PowerPoint for reporting, data analysis, and presentation.
• Stay updated on editorial calendars, seasonal trends, and content opportunities.

Qualifications & Skills:

• Bachelors or Masters degree in Public Relations, Marketing, Communications, or related field.
• 2 - 5 years of demonstrated experience in PR, ideally in luxury, fashion, retail, or lifestyle.
• Excellent written and verbal communication skills.
• Strong network of media, influencers, and stylists.
• Detail-oriented with excellent time management and multitasking skills.
• Working knowledge of PR tools, media monitoring software, Excel, and PowerPoint.
• Self-driven, team-oriented, and highly organized.