Demand Manager

Job description / Role

Job description

As a Demand Manager at Etihad Airways, you will play a crucial role in maximizing revenue through accurate demand forecasting and in-depth analysis of demand patterns, market trends, and competitor strategies. You will collaborate closely with cross-functional teams to develop and execute strategies that contribute to achieving network PRASK (Passenger Revenue per Available Seat Kilometer) targets.

Accountabilities

• Revenue optimization: Achieve monthly revenue targets and maximize network revenue through accurate demand forecasting and strategic revenue management tactics.
• Accurate forecasting: Precisely forecast demand, ensuring detailed mapping across multiple dimensions, such as class, departure time, day of the week, origin, and destination, especially during peak periods and special events.
• Peak management: Strategically manage revenue during peak times and special events to capitalize on demand fluctuations.
• Competitive analysis: Monitor competitor pricing and market trends to identify opportunities and threats, and adjust strategies as necessary.
• Performance analysis and data-driven adjustments: Track and analyze revenue performance metrics, conduct regular performance reviews, and make data-driven recommendations for improvement. Refine demand trends, validate system outputs, and ensure accurate origin and destination data to optimize revenue management inputs and network optimization results.
• Collaboration: Work closely with commercial departments, Network Planning, alliance, sales, e-commerce, marketing, and loyalty teams to ensure pricing and revenue strategies align with overall business objectives.
• Systems and tools: Use revenue management software and tools effectively to support decision-making and optimize revenue opportunities.
• Continuous improvement: Identify and implement process improvements to continuously enhance revenue outcomes.
• Project involvement: Provide expertise in demand strategies for revenue management projects.

Qualifications

• Educated to degree level or have relevant analytical experience.
• Five years of work experience in a numerate and analytical role.
• High familiarity with airline systems, such as PROS, origin and destination systems, GDS, DDS, and reporting tools such as Tableau and Zenztech.

Recruitment process

The recruitment process for this position will involve the following steps:

• Shortlisted applicants will be invited to complete a recorded video interview via a third-party platform. This interview will allow you to record responses to questions related to the position and demonstrate your knowledge and experience beyond what your CV alone can show. It also ensures fairness, as all shortlisted candidates are asked the same questions and assessed on their responses.
• After reviewing completed video interviews, shortlisted candidates will be invited to an initial technical interview with the hiring manager, which may require completing a case study.
• Finalists may be invited to a follow-up interview with the leadership team, if required.
• All candidates will be notified of their application status as soon as possible.

Additional information

Etihad Airways is more than the UAE’s national airline—we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures while driving our “Journey 2030” ambition to double our fleet, expand our network, and grow our people for a new era of excellence. Join us and become part of a vision where the world is your workplace and extraordinary experiences take flight.

Recruitment fraud alert

Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad Group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video or telephone before any formal offer. If you are asked for money, please treat the offer as fraudulent.

About the Company

Etihad Airways is the National Airline of the United Arab Emirates. The airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the capital of the UAE, as its hub. Etihad started commercial operations in November 2003.

With Etihad, everyone who flies with us is welcomed as our guest.

This simple credo illuminates everything we do, from big things like making sure that our fleet is one of the most advanced in the sky, to small touches like letting you choose the films you watch.

Were proud to be the National Airline of the United Arab Emirates. At the crossroads between Europe and Asia, our home reflects our commitment to bringing the world closer together - as does our highly cosmopolitan staff.