Performance Marketing Specialist

Company Description Eunoia Designtech, founded in 2016 and based in Ahmedabad, is a design consultancy focused on transforming ideas into effective, real-world solutions. The team blends mechanical design, web development, graphic design, branding, printing, and digital marketing to deliver creative work that drives measurable business outcomes. By deeply understanding each brands goals and audience, Eunoia creates campaigns and designs that maximize ROI and strategic impact. The company has partnered with over 150 clients across diverse industries, tailoring solutions to each sectors needs. With a promise of IF YOU CAN THINK IT, WE CAN DEVELOP IT, Eunoia combines technology, creativity, and strategy to deliver high-performing, growth-oriented solutions.
Role Description This is a full-time, on-site Performance Marketing Specialist role based in Ahmedabad. The Performance Marketing Specialist will plan, execute, and optimize digital marketing campaigns across paid and organic channels to drive traffic, leads, and conversions for clients and in-house projects. Responsibilities include conducting market and audience research, setting campaign objectives, managing budgets, and analyzing performance data to improve ROI. The role involves collaborating with design, content, and development teams to ensure cohesive, high-impact campaigns aligned with brand goals. The specialist will also prepare performance reports, test new strategies and platforms, and stay updated on industry trends and best practices.
Qualifications

• Candidates should possess strong Communication and Customer Service skills to collaborate with internal teams and external stakeholders and to translate complex performance insights into clear recommendations.
• Candidates should possess Market Research and Marketing Strategy skills to identify target audiences, assess competitive landscapes, and design performance-driven campaign plans.
• Candidates should possess Sales and conversion-focused skills to align campaigns with business objectives, support lead generation, and optimize funnels for revenue growth.
• Candidates should possess hands-on experience with performance marketing channels (e.g., Google Ads, Meta Ads, SEO/SEM), campaign optimization, A/B testing, and analytics tools such as Google Analytics.
• Candidates should possess strong analytical and numerical abilities, comfort with using data to make decisions, and proficiency in reporting and dashboard tools.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital/performance marketing.
• Experience in an agency or multi-industry environment and familiarity with branding, creative workflows, and cross-functional collaboration will be beneficial.