Performance Marketing Specialist

Company Description Eunoia Designtech, founded in 2016 and based in Ahmedabad, is a design consultancy focused on transforming ideas into practical, high-impact solutions. The team combines mechanical design, web development, graphic design, branding, printing, and digital marketing to deliver creative work that drives measurable results. By deeply understanding each brands goals and audience, Eunoia crafts strategies, designs, and campaigns that maximize ROI and performance across diverse industries. Having served over 150 clients in sectors such as FMCG, textiles, real estate, interiors, pharmaceuticals, and more, the company specializes in tailored solutions that generate traffic, leads, and sales. Eunoia integrates technology, creativity, and strategic thinking to turn bold concepts into designs and campaigns that deliver lasting impact.
Role Description The Performance Marketing Specialist will be responsible for planning, executing, and optimizing digital campaigns across channels such as search, social media, display, and email to drive measurable growth for clients. Daily tasks include managing paid advertising budgets, setting up and tracking campaigns, analyzing performance data, and preparing reports with clear insights and recommendations. The role involves close collaboration with design, content, and sales teams to align campaigns with brand objectives, landing pages, and overall marketing strategies. The specialist will also conduct A/B tests, refine audience targeting, and continuously improve conversion funnels to maximize ROI and lead generation. This is a full-time, on-site role based in Ahmedabad.
Qualifications

• Strong Communication skills, including clear written and verbal communication and the ability to present campaign insights to stakeholders.
• Proficiency in Market Research to understand target audiences, competitive landscapes, and performance trends.
• Experience collaborating with Sales teams to align campaigns with lead generation and revenue goals.
• Ability to develop and execute Marketing Strategy, including channel selection, budgeting, and performance forecasting.
• Customer Service orientation, with a focus on understanding client needs and delivering results-driven solutions.
• Hands-on experience with performance marketing tools and platforms (e.g., Google Ads, Meta Ads, analytics tools).
• Strong analytical skills with the ability to interpret data, track KPIs, and optimize campaigns based on insights.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Ahmedabad, manage multiple projects, and meet deadlines in a fast-paced environment.