Sr. Performance Marketing Specialist

Company Description Eunoia Designtech, founded in 2016 and based in Ahmedabad, is a design consultancy focused on transforming bold ideas into practical, high-performing solutions. The team combines mechanical design, web development, graphic design, branding, printing, and digital marketing to deliver creative work backed by strategic thinking. By deeply understanding each brands goals and audience, Eunoia Designtech creates campaigns and solutions that maximize ROI and measurable impact. The company has partnered with over 150 clients across diverse industries, consistently delivering engagement, growth, and results. Guided by the promise If you can think it, we can develop it, Eunoia Designtech offers integrated services that drive organic traffic, leads, and sales.
Role Description The Sr. Performance Marketing Specialist is a full-time, on-site role based in Ahmedabad. This role focuses on planning, executing, and optimizing performance marketing campaigns across digital channels to drive qualified leads, conversions, and revenue for clients. Day-to-day responsibilities include managing paid search and social campaigns, conducting A/B tests, analyzing campaign data, and adjusting strategies to improve ROI and customer acquisition costs. The specialist will collaborate with design, content, and sales teams to align messaging, funnels, and landing pages with performance objectives. The role also includes monitoring market trends, preparing performance reports, and recommending new growth opportunities in line with client and company goals.
Qualifications

• Candidates should possess strong Communication and Customer Service skills to collaborate effectively with internal teams and clients and manage expectations.
• Candidates should possess Market Research and Marketing Strategy skills to analyze audiences, competition, and channels and convert insights into data-driven campaign plans.
• Candidates should possess Sales and performance-focused Marketing skills to design campaigns that drive leads, conversions, and measurable business outcomes.
• Proven experience (3–5+ years) in performance marketing, including managing PPC, paid social, display, and remarketing campaigns.
• Hands-on expertise with tools such as Google Ads, Meta Ads Manager, Google Analytics, and other performance tracking platforms.
• Strong analytical skills, proficiency in Excel or reporting dashboards, and ability to interpret metrics like CTR, CPA, ROAS, and conversion rates.
• Bachelors degree in Marketing, Business, Communications, or a related field; relevant certifications in digital or performance marketing are an advantage.
• Ability to work on-site in Ahmedabad, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.