Analyst - Digital Marketing & Brand Growth

Work Mode: Full-time | Work from Office

Experience: 2–3 Years

About EuRadicle

EuRadicle is a Talent Management and Learning & Development consulting firm working with leading organisations across India and international markets. We partner with organisations to build leadership capabilities, strengthen talent ecosystems, and create measurable business impact through innovative learning and development solutions.

We are looking for a creative, digitally savvy and commercially oriented Brand Manager who can take ownership of EuRadicles brand presence, strengthen its market positioning, and drive measurable business growth through digital marketing and brand-building initiatives.

Role Purpose

The Analyst will be responsible for building and strengthening EuRadicles brand across digital and offline channels. The role will combine content strategy, social media management, digital campaigns, lead generation, event marketing and brand partnerships. We are looking for someone who understands how to translate brand visibility into business enquiries, qualified leads and revenue opportunities.

Key Roles & Responsibilities

1. Digital Brand Management & Social Media

• Own and manage EuRadicles presence across LinkedIn, Instagram, and other relevant digital platforms.
• Develop and execute a monthly social media and content calendar.
• Create engaging content around leadership, talent management, organisational development, workplace trends and L&D.
• Drive brand awareness through creative posts, carousels, short-form videos, reels, infographics and thought leadership content.
• Maintain consistency in brand identity, tone of voice and visual communication.
• Build EuRadicles positioning as a credible thought leader in the Talent Management and Leadership Development space.

2. Lead Generation & Performance Marketing

• Plan and execute targeted digital campaigns to generate qualified business leads.
• Run ROI-oriented campaigns across LinkedIn, Google, Instagram and other relevant platforms.
• Identify target audiences, industry segments and potential client organisations.
• Develop campaign landing pages, lead magnets, promotional content and campaign communication.
• Track campaign performance, cost per lead, conversion rates and return on marketing investment.
• Work closely with the sales and business development team to convert marketing-generated leads into business opportunities.

3. Content & Creative Management

• Conceptualise and coordinate content for LinkedIn articles, blogs, newsletters, videos and digital campaigns.
• Work with internal subject matter experts to convert their expertise into compelling marketing content.
• Coordinate with designers, video editors and external agencies to execute creative requirements.
• Leverage AI tools and digital platforms to improve content creation, campaign execution and marketing productivity.
• Ensure all marketing communication reflects EuRadicles premium consulting positioning.
• Present monthly insights, campaign results and recommendations to management.
• Continuously experiment with new formats, platforms and marketing approaches.

Desired Candidate Profile

• 2–3 years of experience in digital marketing, social media management, brand management or performance marketing.
• Strong understanding of LinkedIn and Instagram as business and brand-building platforms.
• Experience in planning and executing digital campaigns.
• Basic understanding of Meta Ads, Google Ads and LinkedIn Ads.
• Good content writing, copywriting and storytelling skills.
• Working knowledge of Canva and other creative tools.
• Comfortable using AI tools for content creation, research and marketing productivity.
• Strong communication, coordination and execution skills.
• A proactive individual who can work independently and take ownership of deliverables.

Benefits:

• Exposure to Global Clientele – Opportunity to work with diverse clients across industries and geography, enhancing sales expertise and professional growth.
• A Widespread Consulting Opportunity – Engage in impactful consulting projects, providing tailored L&D solutions to clients and driving business success.
• Collaborative Work Culture – Work alongside experts in a supportive and knowledge-sharing environment that fosters innovation and success.
• Competitive Leave Policy (Including Optional 1 WFH per Month) – Maintain work-life balance with a flexible leave structure and occasional remote work options.
• Business Hour Work Schedules – Enjoy a structured work schedule that promotes efficiency and ensures a balance between professional and personal life.
• Free Meal Policy for Lunch – Enjoy complimentary lunches, adding convenience and cost savings to your daily work routine.