Marketing Automation Consultant - Lead

Job Title: Marketing Automation Consultant

Experience Required: 35 Years

Location: Noida

Employment Type: Full-time

About the Role

• We are seeking a passionate and skilled Marketing Automation Specialist to join our
• dynamic Martech team. The ideal candidate will have hands-on experience in designing,
• implementing, and optimizing marketing automation programs using Marketo and ideally
• some exposure to platforms like HubSpot or Eloqua.
• A strong understanding of CRM systems such as Salesforce or Microsoft Dynamics is
• mandatory, as seamless integration between marketing automation and CRM platforms is a
• critical part of the role. You should be comfortable navigating CRM systems, managing data
• synchronization, and collaborating with sales and operations teams to ensure campaign
• effectiveness and lead management.
• This role requires a strategic thinker who can operate independently, manage multiple
• projects, and collaborate across departments to drive marketing success.

Key Responsibilities

• ? Develop and execute marketing automation strategies and campaigns using Marketo.
• ? Support campaign planning, audience segmentation, lead nurturing, and performance
• tracking.
• ? Ensure seamless CRM integrations and maintain data flow across platforms.
• ? Manage and optimize platform integrations; troubleshoot issues as they arise.
• ? Apply email marketing best practices for effective campaign structure and
• performance.
• ? Utilize APIs and platform capabilities to customize and enhance automation
• workflows.
• ? Lead and manage end-to-end Martech projects from discovery to delivery.
• ? Continuously identify and evaluate new Martech tools and technologies.
• ? Partner with cross-functional teams to align on campaign goals, requirements, and
• deliverables.
• ? Ensure data hygiene, compliance, and reporting consistency across systems.
• ? Maintain documentation for processes, projects, and platform configurations.

Required Qualifications

• ? 35 years of proven experience working with Marketo in a hands-on role.
• ? Experience with HubSpot and/or Eloqua is a strong plus.
• ? Solid understanding of email marketing, campaign execution, and funnel metrics.
• ? Proficient in CRM platforms (e.g., Salesforce, MS Dynamics) and their integration
• with marketing tools.
• ? Strong project management skills and the ability to manage multiple priorities.
• ? Effective communicator with excellent verbal and written communication skills.
• ? Technically adept and familiar with using APIs and basic troubleshooting.
• ? Exceptional attention to detail and organizational abilities.
• ? Self-starter who thrives in a fast-paced, changing environment.

Nice to Have

• ? Certification in Marketo, HubSpot, or similar platforms.
• ? Exposure to data enrichment, lead scoring, and advanced segmentation techniques.
• ? Experience working with third-party tools like Zapier, Boomi, or Segment.