Marketing Executive

: Digital Marketing Executive

Company: EventIron

Location: India

Type: Full-Time

Experience: 6 Months – 2 Years

About EventIron

EventIron is a growing MarTech and SalesTech services company that helps businesses get more value from their technology stack through the right mix of people, process, technology, and data. We work across areas such as marketing automation, CRM, event tech, integrations, and digital operations.

Role Overview

We are looking for a proactive and results-oriented Digital Marketing Executive to join our team. This role is ideal for a professional with 6 months to 2 years of experience in B2B marketing, digital marketing, content, or brand building, who is ready to independently own and execute marketing activities rather than just assist with them. 

The Digital Marketing Executive will be responsible for executing and managing digital marketing activities across LinkedIn, social media, website, SEO, content, email marketing, and digital campaigns. The role will involve planning and executing campaigns, tracking performance, analyzing digital marketing metrics, and identifying opportunities to improve brand visibility, engagement, and lead generation.

The Digital Marketing Executive will work closely with internal teams to drive EventIrons marketing initiatives across social media, website, blogs, and email marketing — taking ownership of planning, execution, and performance reporting in a fast-paced environment.

Key Responsibilities

Social Media Management

• Own and grow EventIrons social media presence, especially on LinkedIn and build strategy to increase brand visibility, engagement, and lead generation.
• Create and execute social media campaigns aligned with business and marketing objectives.
• Coordinate with internal team members to gather content ideas, updates, achievements, and campaign inputs
• Plan and execute social media content, captions, campaigns, and content calendars.
• Schedule, publish, and manage the day-to-day social media posting cadence
• Track and analyze social media performance metrics such as reach, engagement, clicks, and conversions, and optimize content accordingly.

Content & Blog Management

• Work with internal subject matter experts to gather inputs for blogs, articles, and thought leadership content
• Research, draft, edit, and optimize blogs and articles for the website with minimal supervision.
• Own the content publishing calendar and ensure timely delivery
• Repurpose and distribute content across social media, email campaigns, and website channels to maximize reach and engagement.
• Apply basic SEO practices, including keyword usage, headings, meta descriptions, and internal linking, to improve content visibility.

Website Management

• Manage, update, and optimize website content including blogs, service pages, announcements, and other marketing content.
• Coordinate with internal stakeholders or external web support as needed
• Review website pages for content accuracy, SEO, user experience, formatting, and consistency.
• Monitor website performance and recommend improvements to increase traffic, engagement, and lead generation.
• Use Google Analytics/GA4 and Google Search Console to monitor website traffic, search performance, and user engagement.

Email Marketing

• Plan, draft, and execute email marketing campaigns, newsletters, and promotional content.
• Own email campaign execution end-to-end in coordination with the internal team
• Manage audience segmentation, email personalization, content formatting, scheduling, and campaign tracking.
• Monitor and analyze email performance metrics such as open rates, click-through rates, conversions, and engagement, and optimize campaigns accordingly.
• Support lead-generation and lead-nurturing campaigns through email marketing.

Team Coordination & Execution

• Work closely with leadership and internal teams to gather information, align timelines, and drive tasks to closure
• Follow up with relevant team members to ensure marketing deliverables move on time
• Maintain and update the marketing activity tracker and content calendar independently
• Support other branding, campaign, and communication tasks as needed

Skills & Qualifications

• 6 months to 2 years of relevant experience in marketing, preferably B2B or MarTech/SaaS
• MBA or Bachelors degree in Marketing or a related field preferred
• Strong written and verbal communication skills
• Solid working knowledge of social media platforms and digital marketing practices
• Demonstrated experience in content writing, branding, or B2B marketing
• Organized, detail-oriented, and able to coordinate with multiple stakeholders independently
• Comfortable working in a collaborative team environment
• Working knowledge of website content management systems, email marketing tools, Canva, or social media scheduling tools
• Familiarity with LinkedIn marketing, blog publishing, or SEO basics is a strong plus

What Were Looking For

• A self-starter who takes ownership and needs minimal hand-holding
• Someone who can independently convert ideas and inputs into structured marketing output
• A person who can work with internal teams patiently and effectively to get tasks completed
• Someone with creativity, consistency, and strong follow-through

What You Will Gain

• Ownership of end-to-end B2B marketing execution and brand building
• Direct exposure to leadership and cross-functional teams
• Growing hands-on experience in content marketing, social media, email marketing, and website management
• The opportunity to grow into a senior marketing role within a growing MarTech business