Website & Digital Marketing Manager

Job description / Role

Position Overview

The Website & Digital Marketing Manager is responsible for managing and growing the companys online presence across all digital platforms. This role oversees the company website, e-commerce operations, product listings, content creation, SEO, customer communication, and social media channels while ensuring the brand is presented consistently and professionally.

• The ideal candidate is creative, organized, detail-oriented, and commercially minded, with experience in e-commerce, website management, digital marketing, and social media.
• Key Responsibilities
• Website Management

• Manage and maintain the company website.
• Assist with website development alongside external web developers.
• Test new website functionality before launch.
• Identify website improvements and user experience enhancements.
• Ensure all website pages remain accurate and up to date.
• Monitor website performance and resolve issues with developers.

Website Content

• Write and maintain all website content.
• Create product descriptions that accurately reflect the brand and products.
• Write content for all website pages, including About Us, FAQs, policies, shipping information, and other informational pages.
• Maintain and update sizing charts.
• Upload and organize product photography and videos.
• Ensure all content reflects the Alhamra brand identity and tone of voice.

Product & Inventory Management

• Upload new products and collections.
• Launch seasonal collections.
• Update products throughout each season.
• Manage product pricing.
• Coordinate product discounts, promotions, and sales campaigns.
• Monitor inventory levels.
• Mark products as out of stock when necessary.
• Remove discontinued products.
• Ensure all product information remains accurate and complete.

E-Commerce Management

• Monitor daily website sales.
• Optimize product listings to improve conversions.
• Ensure smooth customer purchasing experiences.
• Monitor checkout performance and report issues.
• Coordinate with Operations regarding stock availability.
• Recommend improvements to increase online sales and customer experience.

SEO (Search Engine Optimization)

• Manage on-page SEO across the website.
• Optimize page titles, meta descriptions, image alt text, and URLs.
• Conduct keyword research.
• Improve website search rankings.
• Monitor website traffic and SEO performance.
• Recommend strategies to increase organic traffic.

Digital Marketing

• Plan and execute digital marketing campaigns.
• Coordinate email marketing campaigns.
• Manage website banners and promotional content.
• Support new product launches online.
• Monitor campaign performance and recommend improvements.

Social Media Management

• Manage the companys social media presence across platforms including:

• o Instagram
• o Facebook
• o LinkedIn
• o TikTok
• o Pinterest (if applicable)
• o YouTube (if applicable)

• Develop and maintain a social media content calendar.
• Create or coordinate engaging content including photos, videos, reels, stories, and posts.
• Schedule and publish content.
• Ensure consistent brand messaging across all channels.
• Monitor trends and identify opportunities for increased engagement.
• Grow followers and community engagement.

Community Management

• Respond to customer enquiries and messages across all social media platforms.
• Respond to website enquiries and contact forms.
• Monitor comments and reviews.
• Escalate customer service issues where appropriate.
• Build positive relationships with the online community.

Content Creation

• Coordinate photography and video requirements.
• Work with designers and photographers to prepare content.
• Assist in creating marketing materials.
• Maintain a consistent visual identity across all digital channels.

Analytics & Reporting

• Monitor website traffic and visitor behaviour.
• Track online sales performance.
• Monitor social media performance and engagement.
• Prepare monthly digital marketing reports.
• Recommend improvements based on performance data.

Brand Management

• Ensure all online communications align with the Alhamra brand.
• Maintain consistency across website, email marketing, advertising, and social media.
• Support new product launches and seasonal campaigns.

Required Skills & Experience

• Experience managing e-commerce websites.
• Strong content writing and copywriting skills.
• Experience with SEO best practices.
• Experience managing social media platforms.
• Understanding of digital marketing principles.
• Strong organizational skills and attention to detail.
• Excellent written and spoken English.
• Experience with Shopify, WooCommerce, or similar e-commerce platforms is highly desirable.
• Experience using Google Analytics, Google Search Console, and social media analytics tools.
• Basic understanding of website development and UX principles.

Success Measures

• Website remains accurate, up to date, and professionally maintained.
• Product launches and seasonal updates are completed on schedule.
• Inventory and pricing remain accurate.
• SEO rankings and website traffic improve over time.
• Social media channels grow in engagement and followers.
• Customer enquiries receive timely and professional responses.
• Online sales and conversion rates continue to improve.
• The Alhamra brand is presented consistently across all digital platforms.

Salary:

AED 7,000 to 12,000 per month inclusive of fixed allowances.

About the Company

Welcome to Exclusive Talent Human Resource Consultancies Co., a leading Human Resource Agency based in the heart of Dubai. Specializing in staffing solutions across the Middle East, our agency excels in providing flexible temporary to permanent placement options tailored to diverse organizational needs.

Covering major markets including Saudi Arabia, Qatar, and the UAE, Exclusive Talent offers a broad network of highly skilled professionals across various industries. Utilizing advanced AI technology, our agency efficiently matches candidates with the precise skills and qualifications required for each role.

With expertise in recruiting at all levels—from entry-level positions to mid-management and C-suite roles—Exclusive Talent delivers comprehensive staffing solutions that support both immediate and long-term business objectives. Whether for temporary, hybrid, or permanent staffing needs, our agency ensures that the right talent is available to meet evolving demands and drive success.