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Job Description
- You will be responsible for working as a Brand Strategist in the Marketing domain. Your role will include having work experience as a Brand Strategist or in a similar role in Marketing. Possessing a portfolio of brand-building projects will be considered a plus. It is essential to have an excellent understanding of the full marketing mix and experience in developing marketing strategies based on market segmentation. Data-driven thinking, creativity, and strong communication and writing skills are crucial for this role. A BSc/MSc in Marketing or a relevant field is required for this position.
Your responsibilities will include gathering feedback from sales and analyzing consumer behavior to define the company's positioning. Crafting the differentiation strategy, creating guidelines that define the company's voice both online and offline, and briefing the creative team about marketing projects are key tasks. You will also need to conduct competitive research to identify strengths and weaknesses, design promotional campaigns for new products and markets, develop the social media strategy, assess the performance of advertising campaigns and events, and analyze market trends to identify new opportunities and challenges.,
Skills
AdvertisingMarket SegmentationMediaMarketingCommunicationDatadriven ThinkingCreativityWriting SkillsIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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