Lead - Trade Marketing - FMCG

• Executive Hiring is looking for a Lead - Trade Marketing for an FMCG, based at Mumbai.
• Post Grad / MBA from Premiere B Scholls with 4-6 exp. in an FMCG, managing Sales / Trade Cat./ marketing.
• Will be responsible in driving Category-wise forecasting, trade spend optimization, shopper marketing strategies and lead national rollout of loyalty programs.
• Will also look after activation planning and performance tracking new launches and interventions.
• Must be analytically strong.

KRA's:

• Category Level Forecasting
• Trade Spend Optimization
• Activation effectiveness
• Plan and execute trade promotions and incentives to drive sales and market share
• Design and manage a top outlet app to improve trade engagement and execution
• Analyse responsiveness to additional support and assess ROI of trade initiatives
• New Launches
• Create GTM plans for new launches
• Regularly analyse pilot data and derive actionable insights
• Shopper Marketing focus
• Supply Planning
• In case this of interest to you, pls upload your resume mentioning CTC.
• Executive Hiring
• Marketing & Sales Leadership Search Practice