Head - Marketing - FMCG

Role Overview:

Develop and execute India-wide marketing strategy aligned with business growth, revenue and brand objectives. Lead 360 degree marketing and manage the NPD for the commercial business.

Key Responsibilities:

• Lead and mentor pan-India marketing team, setting KPIs, performance standards and capability building plans
• Own annual marketing budget; allocate, track ROI and optimize spend across digital, offline and trade channels
• Drive integrated campaigns across ATL, BTL and digital, ensuring consistent brand positioning and messaging
• Collaborate with sales leadership to design demand-generation programs and support key account acquisition
• Analyze market trends, competition and consumer insights to identify growth opportunities and portfolio gaps
• Oversee digital marketing, performance marketing, CRM and marketing automation to improve lead funnel efficiency
• Manage external agencies and partners, negotiating contracts and ensuring delivery against brand and performance goals
• Lead new product launches and go-to-market initiatives, from positioning and pricing to rollout and measurement
• Define and track marketing metrics dashboard, reporting regularly to global stakeholders

Ideal Profile:

• 13+ years of experience in leading Marketing within the Foods/ Food Processing / Dairy / Beverages / FMCG ecosystem
• Proven experience in the FMCG industry, specifically in beverages and alcohol marketing
• Strong analytical skills with the ability to interpret data and trends
• Expertise in digital marketing and brand management
• Excellent project management and leadership abilities
• A results-driven mindset with a focus on achieving business objectives