International Business Head - Sales & Marketing

Key Responsibilities

1. Strategic Leadership

• Develop and execute global marketing and export sales strategies aligned with business objectives
• Identify growth opportunities in US and European markets, including new segments, applications, and channels
• Lead long-term brand positioning as a global supplier of high-quality food ingredients

2. Export Sales & Business Development

• Drive revenue growth from key international markets (US, Europe)
• Build and manage relationships with global food companies, distributors, and institutional buyers
• Lead contract negotiations, pricing strategy, and key account management
• Expand private label and B2B ingredient partnerships

3. Market Intelligence & Positioning

• Analyze global market trends in food ingredients, nutraceuticals, and processed foods
• Track competitor activity, pricing benchmarks, and regulatory requirements (FDA, EU standards, etc.)
• Identify emerging demand (clean label, organic, plant-based ingredients, etc.)

4. Brand & Marketing

• Build and strengthen the company's international brand presence
• Lead participation in global trade shows (e.g., SIAL, Anuga, IFT)
• Develop digital and content marketing strategies targeting global buyers
• Oversee product positioning, packaging, and communication for international markets

5. Team Leadership

• Lead and mentor international sales and marketing teams
• Build a high-performance culture with clear KPIs and accountability
• Collaborate with cross-functional teams (Operations, Supply Chain, Quality, R&D)

6. Customer & Channel Development

• Develop distribution networks in key geographies
• Strengthen relationships with existing clients while acquiring new strategic accounts
• Enhance customer experience and retention