Manager - Performance Marketing

Description:

• Performance Marketing (Paid Acquisition & Growth)
• Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google (Search, Display, Shopping) to drive revenue and new customer acquisition.
• Own campaign strategy, budget allocation, bidding, creatives, and audience targeting to consistently achieve ROAS and CAC targets.
• Monitor and analyze daily/weekly KPIs including ROAS, CPA, CTR, CVR, AOV, and revenue contribution.
• Implement conversion tracking, pixel health checks, and event validation to ensure accurate attribution.
• Continuously optimize campaigns through A/B testing of creatives, landing pages, offers, and audiences.
• Scale winning campaigns while controlling ad fatigue and cost inflation.
• Coordinate with creative and content teams to develop high-converting ad creatives aligned with campaign goals.
• CRM, Retention & Lifecycle Marketing (Netcore)
• Own end-to-end CRM strategy using Netcore to improve customer retention, repeat purchase rate, and lifetime value.

Design and execute multi-channel retention strategies across:

• WhatsApp
• Email
• Push Notifications
• SMS
• RCS Notifications

Build and optimize automated customer journeys including:

• Welcome & onboarding flows
• Abandoned browse & cart journeys
• Post-purchase engagement
• Re-activation and win-back campaigns
• Segment users based on behavior, purchase history, lifecycle stage, and engagement levels.
• Personalize communication to improve open rates, CTR, conversions, and revenue per user.
• Analyze cohort performance and continuously refine journeys to maximize retention ROI.

Qualifications & Skills:

• 6-10 years of experience in Performance Marketing (complete product marketing till product sales), website management (Shopify), and CRM Management Netcore in E-Commerce Pet industry would be an advantage.
• Strong understanding of digital channels for marketing
• Excellent communication, leadership, and stakeholder management skills
• Optional: Proficiency in CRM tool (Netcore) and analytics platforms is an added advantage