Marketing Executive

Company Description Exogenous Technology is a long-established provider of end-to-end digital solutions for organizations ranging from small businesses to large enterprises. With over 15 years of experience, the company leverages digital marketing, SEO, marketing automation, and web design to help clients strengthen brand visibility and achieve higher ROI. Exogenous Technology focuses on building robust, results-driven solutions tailored to diverse industry needs. Through a strategic partnership with UTIN Web Solutions in 2020, the company expanded into the UK market, adding web development and mobile app development to its service portfolio. Team members work in a dynamic environment where digital innovation and measurable business impact are central.

Role Description The Marketing Executive is a full-time, on-site role based in Ranchi. This role involves planning and executing marketing campaigns across digital and traditional channels to support brand awareness and revenue growth. The Marketing Executive will conduct market research, analyze competitor activities, and help refine positioning and messaging for target audiences. Responsibilities include collaborating with sales and design teams, creating marketing materials, managing social media and basic SEO activities, and tracking campaign performance against key metrics. The Marketing Executive will also assist in preparing reports, coordinating events or promotions, and ensuring consistent communication of brand standards across all touchpoints.

Qualifications

• Ability to perform market planning and develop campaign strategies aligned with business goals.
• Strong market research and data analysis skills to understand customer needs and competitive landscapes.
• Excellent communication skills, including clear written and verbal communication and presentation abilities.
• Understanding of sales and marketing principles, with the ability to support lead generation and conversion activities.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Familiarity with digital marketing tools and platforms (e.g., social media, email marketing, basic SEO, analytics).
• Ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced environment.
• Prior experience in a marketing or sales role, preferably in the technology or digital services sector, is an advantage.