Digital Marketing/PPC

• Selected interns day-to-day responsibilities include:
• Analyze digital data to draw key recommendations around website optimization.
• Conduct social media audits to ensure best practices are being used.
• Maintain digital dashboard of several different accounts.
• Coordinate with sales team to create marketing campaigns.
• Monitor key online marketing metrics to track success.
• Ensure that the brand message is consistent.
• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g. Google AdWords, Browser).
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Track KPIs to assess performance and pinpoint issues.
• Produce reports for management (e.g. dashboards).
• Write attractive and concise copy for adverts.
• Maintain partnerships with PPC ad platforms and vendors.
• Find ways to reduce risk of click fraud.
• Keep abreast of PPC and SEM trends.

Requirements

• HTML
• CSS
• Search Engine Marketing(SEM)
• WordPress
• Tableau
• Digital Marketing

Benefits

• Certificate
• Letter Of Recommendation
• Informal Dress Code