CBS-BMC-Services Delivery-Marketing Automation-Senior Associate(Big4jobs)
Digital Marketing/Marketing
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Job Description
- Tactical execution of Marketing Automation campaigns with varying complexities and sizes
- Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must
- Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution
- Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases
- Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
- Support process improvements and educate users on campaign best practices
- Standardization and documentation of technical processes using our internal systems
- Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
- Act as a brand champion, ensuring that all external campaigns and online content support the firms brand and business strategy and compliant to risk and quality safeguards set by EY
- Work towards organizational objectives along with stakeholders project
- Analytical thinking
- Data-Driven Decision Making
- Audience Segmentations and targeting
- Stakeholder management
- Troubleshooting
- Familiarity with Agile planning and Agile project management skills
- Any university degree or college diploma in Digital Marketing or a related field.
- Understanding of Digital Marketing eco-system and marketing automation
- Experience in Marketing Automation campaign configuration
- Min. 5 years of experience, and min. 3 years with Marketo
- Ability to translate business needs into technical solutions in MA platform.
- Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.
- Strong interest in data management and analytics
- Storytelling and consulting skills
- Attention to detail
- Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.
- Having Marketo Engage Expert certification is plus
- Marketo or any other Marketing Automation platform
- Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc
- Microsoft Office
- SharePoint
- Working knowledge of HTML, CSS, and scripting
- Marketing Automation acumen
- Strong team contributor
- Ready to learn and adapt
- Problem solving skills
- Effective communication
Skills
AgileBusiness StrategyAutomationAzureCapital MarketsCssData BreachComplianceDigital MarketingEmail MarketingMarketing CampaignsMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
EY India Careers 2025 – Overview
Ernst & Young Global Limited (EY) is one of the Big Four professional services organisations, headquartered in London, England, and operating in 150+ countries with a global workforce of ~400,000 professionals.
EY’s roots trace back to 1849 (Harding & Pullein) and 1903 (Ernst & Ernst), with the current global legal entity formed in 1989 through the merger of Ernst & Whinney and Arthur Young.
In India, EY employs ~50,000–55,000 people across offices in Gurugram, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune. The firm operates through four integrated service lines — Assurance, Consulting, Strategy and Transactions, and Tax — helping clients capitalise on opportunities, manage risk, and deliver responsible growth.
EY’s purpose, Building a better working world, guides its work with businesses, governments, and non‑profits to solve complex challenges. The firm is recognised for its investments in AI (via the EY.ai platform), digital transformation, sustainability, and inclusive growth.
Business Model
EY operates as a service‑based B2B professional services firm, generating revenue through assurance, consulting, strategy & transactions, and tax services.
Its model blends:
- Deep sector expertise with technology‑driven solutions
- Global delivery capabilities with India as a strategic hub
- Long‑term client relationships built on trust and recurring engagements
Strategic priorities for EY India include:
- Scaling EY.ai and AI‑enabled services
- Expanding ESG and sustainability consulting
- Strengthening cybersecurity and digital transformation offerings
- Growing Strategy and Transactions advisory in high‑growth sectors
Recent Wins & Recognition
- Launched the EY.ai platform to integrate AI into all service lines globally and in India (https://www.ey.com/en_in/news/2023/ey-launches-ey-ai-platform).
- Advised on a $1.1 billion renewable energy acquisition in India (https://economictimes.indiatimes.com/industry/energy/power/ey-advises-on-renewable-energy-acquisition/articleshow/).
- Recognised as a Leader in Digital Strategy Consulting in the 2025 IDC MarketScape report (https://www.ey.com/en_in/news/2025/ey-named-leader-in-digital-strategy-consulting).
- Partnered with the Government of India on Gati Shakti infrastructure planning (https://www.ey.com/en_in/news/2024/ey-supports-gati-shakti-infrastructure-planning).
- Awarded Best Employer for Women 2025 by Working Mother & Avtar (https://www.ey.com/en_in/news/2025/ey-best-employer-for-women).
Culture & Values
EY’s culture is anchored in its EY Values:
- People who demonstrate integrity, respect, and teaming
- People with energy, enthusiasm, and the courage to lead
- People who build relationships based on doing the right thing
The firm promotes diversity, equity, and inclusion, offers global mobility opportunities, and invests heavily in continuous learning through EY Badges, EY Tech MBA, and leadership programs.
Client‑Facing Businesses
Assurance
What it is – Independent audit and assurance services to enhance trust in financial reporting. Careers in India include:
- Statutory Audit – Auditing financial statements for listed and unlisted companies.
- Financial Accounting Advisory Services (FAAS) – IFRS/Ind AS advisory, reporting, and accounting change support.
- Forensic & Integrity Services – Fraud investigation, dispute resolution, and compliance reviews.
- Climate Change & Sustainability Services (CCaSS) – ESG reporting and assurance.
Consulting
What it is – Advises clients on business transformation, technology, and risk. In India, career opportunities span:
- Business Consulting – Strategy, operations, and supply chain transformation.
- Technology Consulting – ERP, cloud, data analytics, and cybersecurity.
- Risk Consulting – Enterprise risk, internal audit, and regulatory compliance.
- People Advisory Services – Workforce strategy, change management, and HR transformation.
Strategy and Transactions (SaT)
What it is – End‑to‑end deal advisory and capital strategy. India‑based roles cover:
- M&A Advisory – Buy‑side and sell‑side deal advisory.
- Transaction Diligence – Financial, tax, and operational due diligence.
- Valuation, Modelling & Economics – Business valuations and financial modelling.
- Restructuring – Turnaround and insolvency support.
Tax
What it is – Comprehensive tax and regulatory services. In India, career paths include:
- Direct Tax – Corporate and international tax compliance and planning.
- Indirect Tax – GST, customs, and trade advisory.
- Transfer Pricing – Planning, documentation, and dispute resolution.
- Tax Technology & Transformation – Automation and analytics for tax functions.
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