Marketing Lead - Food Ingredients

Position Summary:

This role is with a reputed Flavors Manufacturing Company in Bengaluru and requires experienced professionals from Flavors or Food Ingredients industries. The Marketing Leader will be responsible for driving the company's strategic marketing agenda, category growth, innovation pipeline, brand positioning, customer engagement, and commercial marketing initiatives. The role will act as the bridge between Sales, R&D, Application, Operations, and Customers to build a sustainable innovation-led growth engine for the organization.

Key Responsibilities:

Strategic Marketing Leadership:

• Develop and execute the 2 - 4 year marketing roadmap aligned with business growth objectives.
• Identify growth opportunities across categories, customers, regions, and applications.
• Drive category-led growth strategies to achieve profitable revenue expansion.
• Build a differentiated value proposition and brand positioning for the company.
• Support leadership in driving market expansion initiatives.

Category Management & Growth:

• Own category strategies for key business segments.
• Monitor category performance, customer penetration, and profitability.
• Develop annual category growth plans.
• Identify white-space opportunities and emerging consumer trends.
• Lead category building initiatives with customers and internal teams.

Innovation & Commercialization:

• Lead innovation pipeline management from concept generation to commercialization.
• Work closely with R&D and Application teams to prioritize innovation projects.
• Monitor project conversion ratios and commercialization effectiveness.
• Drive strategic customer ideation workshops and innovation sessions.

Go-To-Market (GTM) Strategy:

• Design and implement GTM strategies for new product launches.
• Develop launch calendars and commercialization plans.
• Support sales teams with category selling tools and customer presentations.
• Create category narratives that enhance customer engagement.

Digital Marketing & Demand Generation:

• Lead digital marketing strategy and execution.
• Generate quality marketing leads through digital platforms.
• Build analytics dashboards to monitor campaign effectiveness.
• Improve digital visibility and customer engagement metrics.

Cross Functional Leadership:

• Collaborate with Sales, R&D, Applications, Supply Chain, Finance, and Manufacturing teams.
• Ensure effective alignment between innovation priorities and commercial objectives.
• Facilitate communication between technical and commercial functions.

Experience Required:

• 12 - 15 years of progressive marketing experience.
• Experience within Flavours, Seasonings, Food Ingredients, Ingredients Solutions, FMCG Food, Dairy Ingredients, Beverage Ingredients, or Specialty Ingredients.

Demonstrated expertise in:

• Category Management
• Product Marketing
• Innovation Commercialization
• GTM Strategy
• Experience working with R&D and Application teams.
• Strong understanding of food and flavour industry trends.