Product Manager - Machinery Manufacturing Industry

Position Overview:

The Product Manager will be responsible for managing the product portfolio and driving the complete product lifecycle, including market research, product development, pricing inputs, product launches, and business growth. Working closely with cross-functional teams, the role will ensure the development of competitive products that meet customer needs and achieve business objectives.

Key Responsibilities:

• Develop and implement product strategy and roadmap aligned with overall business objectives.
• Manage the complete product lifecycle, including new product development, launches, portfolio expansion, and continuous product improvements.
• Identify growth opportunities through market research, customer insights, and competitor analysis.
• Drive product enhancements and strategic initiatives to strengthen market position and profitability.
• Conduct detailed market, customer, and competitor analysis to identify trends, needs, and business opportunities.
• Gather and analyze feedback from customers, sales teams, and channel partners to support product and portfolio decisions.
• Assess market potential, demand forecasts, and pricing strategies to support business growth.
• Support product development by defining specifications, coordinating testing, and managing product validation activities.
• Ensure compliance with quality, regulatory, and certification requirements.
• Drive localization and vendor development initiatives to enhance product competitiveness and profitability.
• Develop product positioning, value propositions, and go-to-market strategies.
• Collaborate with Sales and Marketing teams to execute successful product launches and promotional campaigns.
• Create product-related content including brochures, presentations, training materials, videos, and application guides.
• Prepare product launch plans and track post-launch performance.
• Drive customer awareness and adoption through demonstrations, seminars, exhibitions, and training programs.
• Conduct competitive pricing analysis to support price decision-making.
• Support annual budgeting, sales forecasting, and business planning processes.
• Provide technical and commercial support to sales teams, distributors, dealers, and channel partners.
• Develop & conduct product training programs face to face & online for internal and external stakeholders.
• Support key customer engagements, product presentations, and solution-based selling initiatives.
• Develop sales support tools such as comparison sheets, product calculators, application guides, and presentations.
• Manage product registrations, certifications, and approvals from relevant regulatory bodies.
• Support participation in government tenders and subsidy programs by ensuring compliance and documentation readiness.
• Coordinate with regulatory authorities and certification agencies for timely approvals.
• Ensure ongoing compliance with applicable statutory and industry requirements.
• Collaborate with cross-functional teams including Sales, Marketing, Technical Services, Supply Chain, Finance, and external stakeholders.
• Lead cross-functional projects to improve product performance, customer satisfaction, and operational efficiency.
• Mentor and guide junior members of the product management team, as required.
• Foster a culture of innovation, customer focus, and continuous improvement.

Desired Candidate Profile:

• Engineering Degree / Diploma & Management in marketing preferred.
• Min 12 to 15 yrs of experience in product management with background in Field Sales/Technical.
• Experience in Power tools, Agriculture Tools, Tractors, cleaners, and automobile Industry preferred.

Technical / Functional Skills:

• Strong knowledge of Power Tools, Agriculture Tools.
• Ability to conduct and supervise field demos and product trials.
• Excellent strategic and analytical skills.
• Process customer/market-oriented approach.
• Customer focus, exposure to dealer management preferred.

Soft Skills:

• Strong leadership and decision-making skills.
• Good communication and collaboration skills.
• Excellent presentation skills.
• Good written and verbal communication skills.

Other Requirements:

• Willing to travel extensively.
• Positive approach to work.