Head - Marketing - Pharma

• Position - Head Marketing
• Leading Indian Pharmaceutical Company
• Location - Mumbai

Mandatory Experience - The candidate should be working with a Pharmaceutical company as AGM /DGM/ Head Marketing

Key Responsibilities :

• Develop and execute the overall marketing strategy in alignment with business objectives.
• Lead brand planning, portfolio management, and lifecycle strategies to maximize market share, revenue growth, and profitability.
• Drive annual marketing plans, product positioning, promotional campaigns, and customer engagement initiatives.
• Identify emerging market opportunities, therapy trends, unmet patient needs, and competitive threats within the Gastroenterology segment.
• Lead new product planning, launch readiness, and commercialization strategies for pipeline products.
• Analyze prescription trends, market intelligence, competitor activities, and customer insights to formulate effective business strategies.
• Partner closely with Sales, Medical Affairs, Regulatory Affairs, Training, Market Research, and Commercial Excellence teams to ensure successful execution of marketing initiatives.
• Develop scientific and promotional communication strategies targeted at Gastroenterologists, Physicians, and other key healthcare professionals.
• Engage with Key Opinion Leaders (KOLs), medical experts, and external stakeholders to strengthen brand advocacy and scientific leadership.
• Manage marketing budgets effectively and ensure optimal return on investment for all promotional activities.
• Drive digital marketing initiatives, omnichannel engagement strategies, and innovative customer outreach programs.
• Monitor brand performance through key business metrics and implement corrective actions to achieve growth objectives.
• Build and mentor a high-performing marketing team while fostering a culture of innovation, accountability, and execution excellence.
• Support business development initiatives, portfolio evaluations, and licensing opportunities within the Gastroenterology segment.

Key Requirements :

• Bachelor's degree in Pharmacy, Life Sciences, Medicine, or related discipline.
• MBA (Marketing/Pharmaceutical Management) preferred.
• Proven experience in leading brands, portfolios, and marketing teams within the pharmaceutical industry.
• Strong understanding of product lifecycle management, brand strategy, market access, physician engagement, and commercial planning.
• Demonstrated success in launching products and driving business growth in competitive therapy areas.
• Excellent leadership, communication, analytical, and stakeholder management skills.

Key Competencies :

• Brand Strategy & Management
• Portfolio Management
• New Product Planning & Launches
• Market Intelligence & Competitive Analysis
• Customer & KOL Engagement
• Commercial Excellence
• Business Planning & Forecasting
• Digital & Omnichannel Marketing
• Team Leadership & People Development
• Cross-Functional Collaboration
• Strategic Thinking
• Financial & Budget Management