Brand Executive

Role Description The Brand Executive will support the Faculty of Economics in developing and strengthening its brand identity across regional and international audiences. This part-time, hybrid role is based in Abu Dhabi Emirate, United Arab Emirates, with flexibility for some work from home. Day-to-day responsibilities include assisting in the formulation and execution of brand strategies, coordinating branding and promotional initiatives, and maintaining consistent visual and verbal messaging across digital and print channels. The role involves conducting market and stakeholder research to understand perceptions of the Faculty, preparing communication materials such as brochures, social media content, and website updates, and collaborating with academic and administrative teams to highlight key programs and achievements. The Brand Executive will also help monitor brand performance metrics, support events and outreach activities, and ensure alignment with SAU's overall institutional positioning.

Qualifications

• Ability to develop and implement effective Brand Strategy and Brand Management initiatives for academic programs and institutional activities.
• Proficiency in conducting Market Research to analyze audience segments, brand perception, and competitor positioning.
• Strong Communication skills, including clear written and verbal communication for diverse internal and external stakeholders.
• Experience in Brand Marketing, including campaign coordination, digital presence management, and promotional content support.
• Bachelor's degree in Marketing, Communications, Business, Economics, or a related field; a postgraduate qualification is an advantage.
• Prior experience in brand, marketing, or communications roles, preferably in education, nonprofit, or professional services sectors.
• Familiarity with digital marketing tools, social media platforms, and basic content management or design software (e.g., CMS, Canva, Adobe tools) is beneficial.
• Strong organizational skills, attention to detail, and ability to manage multiple projects in a part-time, hybrid work setting.
• Dem