Lead Product Manager, Fan Ecosystem

About Fanatics Momentum

Fanatics Momentum is building the UAE's leading regulated commercial gaming operator. Licensed by the General Commercial Gaming Regulatory Authority (GCGRA), we operate across lottery, iGaming, sportsbook, and digital content, combining Momentum's regional foundation with Fanatics global product, technology, and scale. The business is ambitious, well-resourced, and moving fast. If you want to help build a category-defining operator in one of the world's most exciting regulated gaming markets, this is the right time to join.

Lead Product Manager, Fan Ecosystem

Overview We're building a new UAE-based business spanning Sportsbook, Casino, Lottery and a broader connected Fan Ecosystem, backed by Fanatics and Momentum. As Lead Product Manager, Fan Ecosystem, you'll own the fan-facing experiences that sit around and between our core gaming verticals. Your challenge: How do we give sports fans more reasons to engage, learn what they care about, and build a broader relationship with FanMo

This is a builder role. You'll shape the proposition, roadmap and customer experience across fan engagement, working with Product, Design, Engineering, Marketing, Commercial and Data. This is not simply a sportsbook acquisition role. The Fan Ecosystem should create genuine customer value in its own right.

The ideal candidate is a builder, comfortable creating structure from ambiguity. You care about why customers engage, not just whether they click. You think in systems, move quickly and know when not to build.

Responsibilities

What You'll Own

• Fan Ecosystem strategy and roadmap
• Priority customer problems and use cases
• Free-to-play, commerce, sports content and live moments
• Predictions, challenges, missions and rewards
• Fan preferences and cross-product discovery
• Progression into deeper FanMo relationships
• Build / partner / reuse decisions, including Fanatics capabilities
• Discovery, experimentation and delivery
• You'll also work across Sportsbook, Lottery, Casino and Customer Platform to design how customers move through the ecosystem.
• Success should be measured across engagement, retention, customer understanding, product breadth, lifetime value and acquisition efficiency.
• You'll work closely across Sportsbook Product, Customer Platform, Design, Engineering, Marketing, CRM, Commercial, Research and Analytics to deliver the Fan Ecosystem.

• Fan Ecosystem owns the customer-facing proposition and experiences.
• Customer Platform owns the shared capabilities that enable them, including identity, account, CRM, loyalty, personalisation and decisioning.

• Established a clear Fan Ecosystem strategy
• Built and aligned a focused roadmap
• Launched meaningful fan engagement experiences
• Created measurable progression journeys
• Established clear engagement and customer-value metrics
• Created evidence for what should scale and what should stop

• 7+ years of Product Management experience and a strong track record building consumer digital products.
• Relevant experience in sports, media, gaming, loyalty, marketplaces, entertainment, subscriptions, commerce or fan engagement.
• Experience building from ambiguous starting points.
• Experience owning substantial product areas end to end.
• Experience combining strategy with delivery.
• Experience using customer research and behavioural data.
• Experience building engagement and retention loops.
• Experience working across shared platforms.
• Experience influencing senior stakeholders.
• Experience shipping and iterating at pace.
• Strong product craft across product strategy, discovery, experimentation, behavioural analytics, growth, consumer UX, prioritisation and commercial thinking.
• Experience leveraging AI to accelerate research, prototyping, analysis, hypothesis generation and experimentation.
• Experience building with customer trust, consent, responsible gaming and regulatory boundaries in mind.

• Experience in sports or fandom, free-to-play or gamification, loyalty or rewards, content and commerce, cross-product ecosystems, or regulated consumer products.

At Fanatics Momentum, we're proud to be a fair, transparent, and inclusive employer. We value diversity, collaboration, and innovation, and we're committed to creating an environment where every team member can thrive. If you're ready to grow your career and help us build Momentum, we'd love to hear from you.