Brand Copywriter

Were Hiring: Brand Copywriter (Who Can Make India Smile, Cry & Crave Pickles)

Pune (On-site) | ₹3–4 LPA | Experience: 1–3 Years

Not looking for someone who writes.

• Were looking for someone who can make people feel.
• Someone who can turn a pickle into nostalgia.
• A papad into a conversation.
• A jar into a story.
• A campaign into culture.

If youre the kind of person who randomly thinks of taglines while showering, writes poetry in your Notes app, creates jingles in traffic, and cant stop rewriting hoardings because they couldve done better — keep reading.

About FarmDidi

FarmDidi is one of Indias fastest-growing food brands on a mission to empower 1 million rural women while bringing authentic, homemade Indian food to every household.

• Every jar we sell is handcrafted by rural women entrepreneurs using traditional recipes, natural ingredients, and absolutely no preservatives.
• Were proud to be recognized by Shark Tank India, UNDP, Wharton India Economic Forum, and loved by lakhs of customers across the country.
• But were just getting started.
• Were not building another food brand.
• Were building Indias next iconic household brand.

What Youll Do

• Youll be the voice behind FarmDidi.
• On some days youll write a performance ad that converts thousands of customers.
• On other days youll write a line that makes someone call their grandmother.
• You will:

• Write scroll-stopping social media content
• Craft ad copies that sell without sounding salesy
• Create memorable taglines, slogans and campaign concepts
• Write packaging copy that people actually read
• Turn products into stories customers want to share
• Write jingles, poems, rhymes and quirky brand moments
• Build launch campaigns for new products
• Write website copy, emails, WhatsApp campaigns and landing pages
• Collaborate with designers, performance marketers and founders to bring campaigns alive
• Protect and evolve FarmDidis brand voice

Youre Probably the Right Fit If...

• Words come to you faster than memes.
• You notice good copy everywhere.
• You secretly judge advertisements.
• You can write both emotional and witty content.
• You understand that every word has a purpose.
• You believe brands should have personalities.
• AI helps you brainstorm—but your creativity does the heavy lifting.

What Were Looking For

• 1–3 years of experience in copywriting, branding or content
• Exceptional writing skills in English and Hindi
• Strong storytelling ability
• Ability to write:
• Taglines
• Punchlines
• Headlines
• Product descriptions
• Social media posts
• Scripts
• Poems
• Jingles
• Packaging copy
• Understanding of branding, advertising and digital marketing
• Curiosity, originality and attention to detail

Bonus Points If...

• Youve worked with a D2C brand.
• Youve written ad campaigns that performed well.
• You can think in ideas, not just captions.
• You have a portfolio that makes us smile, laugh or say Wow, why didnt we think of that

Why Join FarmDidi

Because this isnt another content job.

Here, your words will:

• Build one of Indias fastest-growing food brands.
• Reach millions of consumers.
• Help rural women entrepreneurs earn sustainable livelihoods.
• Shape campaigns seen across Amazon, Meta, Google and retail shelves.
• Become packaging people preserve, captions people share, and campaigns people remember.

Youll get:

• Creative freedom to experiment
• Direct access to founders
• Ownership from Day 1
• Fast learning and rapid growth
• A team that loves crazy ideas

Think Youre the One

• Dont send us a boring resume.
• Send us your best work.
• Show us your funniest caption.
• Your smartest ad.
• Your favourite tagline.
• Your poem.
• Your jingle.
• Or create something entirely new for FarmDidi.
• Because great copywriters dont just apply.

They leave an impression.

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