Retention Marketing Executive

Company Description FarmDidi is a purpose-driven foodtech startup that combines farm-to-table products with rural empowerment. The company partners with skilled rural women across India to create traceable, farm-fresh pickles and chutneys made without artificial additives or preservatives. FarmDidi focuses on sustainable, sun-dried, handmade products that celebrate traditional recipes and local ingredients. Recognized by organizations such as UNDP, Shark Tank India, Wharton India Economic Forum, the Maharashtra Government, and Silicon Indias Top 10 Women-Led Startups of Maharashtra, FarmDidi offers team members the chance to contribute to meaningful social impact while helping grow a distinctive consumer brand.

Role Description The Retention Marketing Executive is a full-time, on-site role based in the Pune Division. This role is responsible for designing and executing customer retention strategies across channels such as email, SMS, WhatsApp, and loyalty programs to increase repeat purchases and customer lifetime value. Day-to-day work includes segmenting customers, analyzing behavioral and purchase data, running A/B tests, and optimizing campaigns based on performance metrics. The role also involves coordinating with sales, product, and operations teams to ensure consistent communication, managing customer feedback loops, and supporting initiatives that deepen engagement with FarmDidis mission and products. The Retention Marketing Executive will help build a strong community of repeat customers who appreciate rural entrepreneurship and farm-fresh offerings.

Qualifications

• Market Planning and Marketing skills to design and implement effective retention campaigns and customer lifecycle programs.
• Market Research skills to analyze customer behavior, segment audiences, and identify opportunities to improve engagement and loyalty.
• Communication and Sales skills to craft clear, persuasive messages and collaborate with internal teams focused on revenue growth.
• Experience with CRM tools, email/SMS marketing platforms, and analytics dashboards for tracking retention metrics and campaign performance.
• Strong analytical and data interpretation abilities, with a focus on measurable outcomes such as repeat rate and customer lifetime value.
• Ability to work on-site in the Pune Division, collaborate cross-functionally, and manage multiple initiatives in a fast-paced startup environment.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in D2C, FMCG, or consumer brands is preferred; interest in rural empowerment, sustainability, and food products is highly beneficial.