Farmley - Senior Manager - Modern Trade

Department Icon Business Development / Sales
Posted: 3 months ago
2-4 years
Noida
Business Development / Sales
work from office
Full Time

Posted: 3 months ago
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Job Description

Role : Senior Manager, Modern Trade


Location : Noida Head Office
Industry Preference : FMCG / CPG
Job Overview :
We are looking for a dynamic and result-oriented Senior Manager Modern Trade to lead strategic account management and drive business growth across key modern trade partners. The ideal candidate should possess strong expertise in sales planning, P&L management, stakeholder management, and modern trade operations with a strong understanding of market dynamics and execution excellence.
Key Responsibilities :
Account Management :
- Drive and execute annual business plans aligned with quarterly growth objectives.
- Monitor, analyze, and report sales performance, category growth, and market trends.
- Build and maintain strong relationships with key stakeholders including Store Managers, Team Leaders, and Category Managers.
- Negotiate promotional plans, pricing strategies, and trade agreements to maximize profitability and market share.
Distribution & Execution :
- Collaborate closely with trade teams to strengthen in-store execution and brand visibility.
- Monitor inventory levels and coordinate with logistics teams to ensure stock availability and avoid stockouts.
- Ensure optimal product placement across modern trade outlets to enhance brand recall and sales throughput.
- Track competitor activities, industry trends, and customer feedback to identify growth opportunities.
Cross-functional Collaboration :
- Work closely with internal teams including Marketing, Finance, Supply Chain, and Operations for seamless execution of business plans.
- Coordinate with supply chain teams to ensure timely deliveries and fulfilment of customer requirements.
Reporting & Receivables :
- Manage account receivables and ensure timely collection of payments.
- Maintain accurate documentation and reporting for all assigned accounts.
Desired Skills & Competencies :
- Strong organizational and multitasking abilities with experience managing multiple accounts simultaneously.
- Advanced proficiency in Microsoft Excel will be an added advantage.
- Excellent communication, negotiation, and stakeholder management skills.
- Strong ownership mindset with high accountability and execution focus.
- Ability to adapt quickly in a fast-paced and dynamic environment while delivering solution-oriented outcomes.

Skills

SalesModern TradeFMCG SalesKey Account ManagementDistribution

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About Company

Farmley is building India's most loved better-for-you snacking brand. We are on a mission to make 100 million people switch to healthy eating by eliminating all unhealthy snacking options. At Farmley, we believe in building a long-term sustainable business that is deeply rooted in the Indian agricultural ecosystem. We have built a very strong backward integrated supply chain that enables us to source the best quality produce directly from the farms, process it with state-of-the-art technology, and deliver it to our customers with utmost care.
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