Head - Marketing - Healthcare

Company Overview:

An integrated healthcare solutions company specializing in Emergency Medical Services (EMS) and technology-enabled healthcare delivery. The organization provides 24/7 ambulance support, telehealth, and corporate health programs, ensuring timely and reliable medical care across sectors. Driven by innovation, compassion, and precision, the organization is committed to building a robust emergency response ecosystem that saves lives and sets new benchmarks in medical responsiveness and service excellence.

Reporting To:

Group CEO

Location:

Mumbai

Nature of the Role:

Full-time operational leadership

Role Purpose:

To build the organization into a trusted, credible, and recognized brand for customers, stakeholders & potential talent; by defining and executing the integrated marketing strategy. To architect a data-driven marketing ecosystem while also acting as the growth engine for the company by driving demand generation, marketing-led revenues, stakeholder awareness, and visibility.

Key Responsibilities:

Brand Strategy, Positioning & Identity:

• Develop and own a 3-year & 5-year Brand Strategy & Identity Roadmap aligned with Vision 2030.
• Position the company as Indias most trusted EMS provider with a strong public health impact narrative.
• Ensure brand consistency across locations, assets, ambulance fleet, and digital properties.
• Achieve brand recall uplift of 40% in 18 months through integrated marketing.
• Maintain brand NPS 65 and public trust score 4.5/5.

Lead Generation & Business Growth:

B2B Corporate Business Growth:

• Build marketing funnels targeting hospitals, corporates, EPC companies, event companies & insurance providers.
• Generate high-quality B2B leads delivering minimum 15% YoY revenue impact.
• Increase qualified lead flow by 50% YoY through targeted content, campaigns & partnerships.
• Create sector-specific campaigns (manufacturing, IT parks, airports, malls, events, public gatherings).

Government Business:

• Strengthen bid support by creating pitches for high-value proposals, case studies, impact narratives, and marketing paraphernalia.
• Improve proposal conversion rate by 25% through storytelling and data-rich communication.
• Create marketing assets for government stakeholder presentations, reviews, and impact reports.

Marketing ROI & Commercial Ops Alignment:

• Build & publish marketing ROI dashboards tracking CAC, CPL, and Lead-to-Close ratios by vertical.
• Achieve overall marketing RoI 4:1 within 1218 months.
• Drive automation for lead tracking, CRM usage, attribution modelling.

B2C Patient & Emergency Awareness Growth:

• Drive awareness campaigns to increase direct patient inquiries and emergency calls for specific verticals.
• Increase consumer-led EMS requests by 25% annually through digital funnels.

Digital Marketing Strategy & Online Presence:

• Achieve 3x increase in digital footprint in 18 to 24 months.
• Build structured SEO strategy to rank in top 3 results for EMS and medical transport keywords.
• Deliver digital lead conversion rate 15%.
• Build omni-channel presence (web, app, social, WhatsApp, helpline).

Corporate Communications & PR:

• Build a proactive PR strategy ensuring positive national and regional coverage.
• Ensure zero reputation incidents or negative / unmanaged PR lapses.
• Establish thought leadership with health reporters, government media cells, and national publications.
• Manage crisis communication, statement releases, and media rebuttals within 2 hours for sensitive issues.

Marketing Campaigns & Stakeholder Engagement:

• Execute 360 marketing campaigns (TV, digital, outdoor, social) aligned with healthcare awareness.
• Partner with government, NGOs, medical bodies for reach expansion.
• Deliver 5 to 7 statewide public awareness campaigns annually.

Analytics, Internal Communications & Market Intelligence:

• Publish dashboards for brand health, reputation, lead generation, revenue alignment, and engagement.
• Run quarterly competitor benchmarking in EMS, healthcare services, and mobility.
• Design and deploy communication flow for employees across locations strengthen internal communication.
• Lead storytelling that highlights workforce impact, patient success stories, and culture wins.
• Publish monthly Marketing Scorecard for CEO & Board.

Skills Required:

Technical:

• 15-20 years in marketing, branding, communications (healthcare, public services, FMCG, or consumer tech preferred).
• Proven experience in demand generation, performance marketing, and digital-led revenue growth.
• Expertise in PR, crisis communication, B2B/B2C funnels, and commercial marketing.
• Strong ability to create narratives for government, CSR, and healthcare.

Behavioural:

• Strong storytelling and creative leadership.
• Strategic thinking with execution discipline. Growth mindset with strong analytical capability.
• Cross-functional influence across Business, Tech, Government Business, and Operations.
• Crisis communication maturity and composure under pressure.