Social Media, SEO & Brand Marketing Manager

GemRishi.com is the modern digital initiative of Fateh Chand Bansi Lal Jewellers, blending decades of jewelry heritage with technology, education, and luxury storytelling. We curate certified gemstones, fine jewelry, and spiritual remedies with a focus on authenticity, trust, and premium customer experience.

GemRishi is building a digital-first luxury gemstone and jewelry brand rooted in heritage and trust. We are seeking a Social Media, SEO & Brand Marketing Manager to lead digital storytelling, community building, and organic brand growth across platforms.

This role sits at the intersection of strategy, content, SEO, community, and brand voice, ensuring GemRishi is discoverable, desirable, and differentiated in the luxury spiritual and gemstone space.

2. Key Responsibilities

Social Media Strategy & Management

• Develop and execute social media strategies across Instagram, LinkedIn, YouTube, and emerging platforms.
• Plan and manage monthly content calendars, reels, carousels, stories, and long-form content.
• Lead social media campaigns, product launches, and brand storytelling initiatives.
• Track engagement metrics and optimize content for reach, retention, and conversions.

SEO & Organic Growth

• Create and execute SEO strategies for blogs, product pages, and educational content.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize on-page SEO including meta tags, headings, internal linking, and content structure.
• Monitor traffic, rankings, and organic performance using tools like Google Analytics, Search Console, and SEO platforms.

Branding & Storytelling

• Define and maintain GemRishis brand voice, tone, and messaging frameworks.
• Develop brand narratives for gemstones, astrology remedies, and luxury jewelry collections.
• Ensure consistency across website, social media, PR, and marketing materials.
• Collaborate with design and product teams to align visuals with brand identity.

Community & Influencer Collaboration

• Manage online communities and respond to comments, messages, and reviews.
• Identify and collaborate with influencers and creators aligned with the brand.
• Track campaign performance and maintain influencer content calendars.

Campaign Execution & Reporting

• Plan integrated campaigns across social, SEO, and digital channels.
• Maintain dashboards for performance tracking and weekly/monthly reporting.
• Provide insights and recommendations to improve engagement, traffic, and conversions.

3. Ideal Qualifications

• Degree in Journalism, Mass Communication, Marketing, English, or related fields.
• Proven experience in social media management, SEO content, and brand marketing.
• Strong writing, storytelling, and editing skills.
• Understanding of digital marketing funnels, content marketing, and brand building.
• Familiarity with tools like Canva, Google Analytics, Search Console, SEMrush/Ahrefs, and social media scheduling tools.
• Ability to manage multiple projects, meet deadlines, and work independently.
• Passion for luxury brands, gemstones, astrology, or premium lifestyle content is a strong plus.

4. More About the Opportunity

• Work with a heritage luxury jewelry brand expanding into digital-first storytelling.
• Opportunity to shape the digital identity of a premium gemstone brand from the ground up.
• Exposure to influencer marketing, luxury branding, and e-commerce growth.
• Career progression into Senior Brand Manager / Digital Marketing Lead roles.

5. Compensation & Employment Terms

• Competitive salary based on experience and performance.
• Performance-based incentives and growth reviews.
• Long-term growth opportunities within brand marketing and leadership tracks.