Marketing Specialist Senior

Job Title: Marketing Specialist / senior

Department - Marketing

Number of positions - 1

Location: Mumbai, India

Who we are

At FedEx, moving the world doesnt only mean delivering for our customers around the globe. Moving the world is also about creating whats next. We are Team FedEx and we are 500,000+ people strong around the world. The work we all do comes down to one purpose: to provide our customers with outstanding experiences as we connect the world to whats next.

This isnt a place to get just a job. Here, you get a career for life. Its a place to enjoy constant change, growth, and progress in your career. Our willingness to innovate and transform is what keeps us at the forefront of our industry. With curiosity, inventiveness, and entrepreneurial spirit, we keep finding new and better ways to deliver results for our customers, for our people and for the planet.

Here, you will have the flexibility and empowerment to reimagine the new, spread your wings and see your impact. By doing so, we are motivated to be better together. And together, we will continue to drive and deliver excellence.

Our Values

We take pride in being a people-first company, where our employees feel safe, valued and respected. Our culture values empower us to deliver great results.

With one FedEx culture, we:

Take care of each other | Commit to do good | Own outstanding | Drive business results | Create whats next

Awards

• FedEx has consistently ranked among the top 20 in the Worlds Most Admired Companies report, published in FORTUNE magazine, since 2001

• Ethisphere named FedEx as one of Worlds Most Ethical Companiesregistered in 2023

:

Seeking a Website Personalization Specialist to design, implement, and optimize personalized digital experiences across web channels. The ideal candidate will have experience with experimentation, audience segmentation, A/B testing, and personalization platforms such as Adobe Target, Adobe Experience Platform, Optimizely, or similar solutions.

Responsibilities

• Manage and maintain FedEx.com across the MEISA (Middle East, India, and Sub-Saharan Africa) markets, ensuring content accuracy, consistency, and optimal user experience.

• Collaborate with cross-functional teams including Marketing, Product, global teams, IT, and regional stakeholders to create, update, and optimize website content.

• Coordinate with external agencies and vendors to ensure seamless execution of website operations, content updates, campaigns, and digital initiatives.

• Develop and execute website personalization strategies to enhance customer engagement, improve conversion rates, and deliver relevant user experiences.

• Build, manage, and optimize audience segments based on behavioral, demographic, geographic, and customer data.

• Create, configure, launch, and monitor personalized content experiences and digital campaigns across web channels.

• Design and support A/B testing and experimentation initiatives to validate personalization strategies and website enhancements.

• Analyze campaign and test performance, providing actionable insights and recommendations based on data-driven findings.

• Monitor and report on key performance indicators (KPIs), including conversion rates, engagement metrics, bounce rates, customer retention, and revenue impact.

• Ensure all personalization and digital marketing initiatives comply with privacy regulations, data governance standards, and organizational policies.

• Maintain documentation of audience strategies, personalization use cases, test results, implementation processes, and optimization best practices.

• Support continuous improvement initiatives by leveraging web analytics, customer insights, and industry best practices.

Required Qualifications

• MBA

• 3-8 years of experience in website personalization, digital optimization, or experimentation.

• Hands-on experience with Adobe Target, Optimizely, VWO, Dynamic Yield, or similar platforms.

• Experience with web analytics tools such as Adobe Analytics or Google Analytics.

• Understanding of audience segmentation, customer journeys, and digital marketing concepts.

• Knowledge of HTML, CSS, JavaScript, and web technologies.

• Experience working with CMS platforms, preferably AEM.

• Strong analytical and problem-solving skills.

Our Commitment to Equal Opportunities

Our greatest asset at FedEx is our people. We are committed to building a diverse, equitable and inclusive workforce, and offer equal opportunities, fairness and respect to all regardless of who you are. We encourage you to apply even if you feel your experience does not align with all the aspects in the job description as you could be exactly who we need for this or another opportunity.

We do not tolerate discrimination or harassment based on race, color, ethnicity, national origin, religion, sex, age, genetic information, citizenship, disability, marital status, pregnancy, sexual orientation, gender identity, gender expression, veteran status or any other characteristic protected under national, state or local laws. We will reasonably accommodate team members and third parties with physical and mental disabilities.

Interested to join Team FedEx

Everyone at FedEx has a part to play. Its about coming up with smart solutions, remaining resilient in the face of setbacks, and going above and beyond to get the job done. And whether youre a business leader or delivery driver, youll be empowered to take responsibility and overcome each challenge in your own way.

If this role and working environment sound like a place you can thrive in, apply today and lets create whats next together.