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Job Description
Company Description
Festivora is dedicated to enhancing Indias festive experiences with premium-quality products that add joy to every celebration. Currently operating on major quick commerce platforms like Swiggy Instamart, Zepto, Blinkit, and Cred, Festivora specializes in decorative lights and lamps. With a strong foundation in the festive essentials market, the company aims to expand its offerings to include a broader range of festive products.
Role Description
We are looking for a performance-driven Ads Specialist to manage and optimize advertising campaigns across quick commerce platforms such as Zepto, Swiggy Instamart, Blinkit, and similar marketplaces.
The ideal candidate should have strong experience in search ads, keyword bidding, and marketplace performance marketing to drive visibility, conversions, and ROI for our products.
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Key Responsibilities
Plan, execute, and optimize search ad campaigns on quick commerce platforms such as Zepto Ads, Swiggy Instamart Ads, Blinkit Ads, etc.
Conduct keyword research and bidding strategies to improve product visibility in search results.
Monitor campaign performance metrics including ROAS, CTR, CPC, conversions, and sales.
Continuously optimize ad spend and budgets to maximize ROI.
Analyze customer search behavior and marketplace trends.
Coordinate with category managers and supply teams to ensure product availability during campaigns.
Create campaign reports and performance dashboards.
Stay updated with new ad formats and promotional opportunities on quick commerce platforms.
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Required Skills
Strong understanding of search advertising and performance marketing
Experience with quick commerce or marketplace ads
Data analysis and campaign optimization skills
Keyword strategy and bid management
Ability to track and interpret ROAS, CPC, CTR, and conversion metrics
Proficiency with Excel / Google Sheets
Analytical mindset and performance-driven approach
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Preferred Experience
14 years experience in e-commerce or marketplace advertising
Hands-on experience with Zepto Ads, Swiggy Instamart Ads, Blinkit Ads, Amazon Ads, or Flipkart Ads
Familiarity with performance marketing tools and analytics
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KPIs for the Role
Revenue generated from ad campaigns
Return on Ad Spend (ROAS)
Cost per conversion
Search ranking improvement
Ad driven sales growth
Location - Indore (Madhya Pradesh)
Skills
AdvertisingCampaign PerformanceKeyword ResearchOptimizationMarketingSearch AdsIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Important dates & deadlines?
Application Deadline
05 May 26, 05:38 PM IST
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