Digital Marketing Coordinator

About The Company

MSI Services Pvt. Ltd. is a leading organization committed to delivering innovative solutions and exceptional services across various sectors. With a strong focus on digital transformation, customer satisfaction, and operational excellence, MSI Services Pvt. Ltd. has established a reputation for reliability and quality. Our company prides itself on fostering a dynamic and inclusive work environment that encourages professional growth and development. Located in Bangalore, India, MSI Services Pvt. Ltd. continuously strives to stay ahead of industry trends and leverage cutting-edge technology to meet the evolving needs of our clients and stakeholders.

About The Role

The Digital Marketing Coordinator within our National Marketing Team is a pivotal role dedicated to supporting and executing our organic social media and digital advertising strategies. This position requires a proactive individual with a keen eye for detail, creative flair, and a solid understanding of digital marketing best practices. The coordinator will be responsible for creating engaging content, managing social media schedules, analyzing performance metrics, and organizing digital assets for advertising campaigns. Working closely with the Digital Content Specialist and broader marketing team, the role ensures that all content aligns with brand standards, marketing objectives, and campaign goals. The ideal candidate will be a self-starter capable of managing multiple priorities in a fast-paced environment, with a passion for digital marketing and social media engagement.

Qualifications

The ideal candidate should possess 1-4 years of experience in social media management, digital marketing, or related fields. Hands-on experience with organic social media content creation, scheduling, and publishing is essential. Proficiency in using social media management tools such as Sprout Social, Hootsuite, or Later is required, with a preference for experience in Sprout Social. A strong understanding of platform-specific best practices across Facebook, Instagram, Pinterest, and LinkedIn is necessary. Candidates should demonstrate excellent creative writing and copywriting skills, capable of producing engaging and concise captions tailored for each platform. Basic graphic design skills, familiarity with Canva, and experience managing digital asset libraries are advantageous. The ability to analyze social media performance metrics and generate insightful reports is also important. Strong organizational skills, attention to detail, and the ability to manage multiple deadlines are critical for success in this role. Candidates should be comfortable working independently, collaborating with teams, and adapting to new digital tools and platforms.

Responsibilities

• Develop, write, and schedule organic social media posts across multiple platforms including Facebook, Instagram, Pinterest, and LinkedIn, ensuring content aligns with marketing strategies and brand voice.
• Maintain and update social media content calendars to ensure timely publishing of posts and campaigns.
• Adapt messaging and creative content for different social platforms while maintaining consistency in brand voice and tone.
• Review scheduled content for accuracy, including copy, links, creative assets, tagging, and formatting before publication.
• Monitor social media performance metrics and generate monthly reports highlighting key trends, engagement levels, and insights to inform future content strategies.
• Identify high-performing content and engagement trends to optimize ongoing social media efforts.
• Manage and organize digital advertising assets, including creative files for Google and other paid media campaigns.
• Ensure all advertising assets are properly labeled, stored, and easily accessible by the marketing team for campaign execution.
• Collaborate with the Digital Content Specialist and marketing team to ensure the availability of creative assets for upcoming campaigns and maintain records of creative usage.
• Support digital advertising efforts by assisting in the organization and management of creative assets, ensuring compliance with campaign requirements.
• Assist in managing user-generated content (UGC), content permissions, and creative approvals to streamline campaign workflows.
• Contribute to the continuous improvement of social media and digital advertising strategies through data analysis and trend identification.
• Work effectively within a team environment, communicating clearly and collaborating with various departments to meet marketing objectives.
• Prioritize tasks efficiently to meet deadlines and ensure the smooth execution of social media and digital advertising initiatives.

MSI Services Pvt. Ltd. offers a comprehensive benefits package designed to support our employees well-being and professional growth. Our benefits include competitive salary packages, performance-based incentives, and opportunities for career advancement. Employees enjoy a supportive work environment with access to ongoing training and development programs. We provide health insurance coverage, paid leave, and flexible working arrangements where applicable. Additionally, our organization promotes work-life balance and encourages a culture of innovation, collaboration, and recognition. Working with MSI Services Pvt. Ltd. means being part of a forward-thinking team committed to your success and growth in the digital marketing domain.

Equal Opportunity

MSI Services Pvt. Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. Our hiring practices are based solely on merit, skills, and experience, and we strive to provide equal opportunities for all candidates. We believe that a diverse workforce enhances our innovation, creativity, and overall organizational success.