Fibe - Sales Role - COE PDF

About Fibe:

Fibe is one of India's leading consumer lending apps focused on young, aspirational, and tech-savvy Indian consumers. It is building a financial ecosystem that enables the mid-income group and the underserved segments to fulfil their financial aspirations. Fibe offers a range of financial products, including cash loans, long-term personal loans, and Impact loans for sectors like Healthcare, Education, Green Finance, Loan Against Mutual Funds, making affordability more accessible.

Fibe has grown multifold over the years and emerged as a market leader in providing financial assistance to young middle-income and underserved groups in India. Due to its scalable business model, Fibe has recently been upgraded to A - by CARE Ratings and has access to debt lines from leading banks, NBFCs and wholesale debt markets. It has been certified with ISO/IEC 27001 for its Information Security Management System (ISMS). Fibe has disbursed more than 9 million+ loans worth Rs. 40,000 Cr+ since inception through its lending partners.

• Winner of BW Festival of Fintech Lending Platform of the Year (Gold) and Fintech Brand of the Year (Silver)
• ET Healthcare Awards 2024 - Excellence in Affordable Healthcare Financing
• Entrepreneur 2024 Founder of The Year & Best Innovation in Financial Services
• Winner of G20 Digital Innovation Alliance - Best Startup in Fintech
• Great Place to Work Certified

Job Title: COE - PDF Sales

Experience: 15+ years

Core Responsibilities:

1. Sales Excellence & Process Optimization:

• Design and standardize PDF sales processes across channels and geographies.
• Identify bottlenecks and improve sales funnel efficiency.
• Develop SOPs, playbooks, and operational frameworks for field and inside sales teams.
• Drive automation initiatives to improve turnaround time and productivity.

2. Strategic Initiatives:

• Support launch of new PDF products, partnerships, and sales programs.
• Collaborate with Product, Risk, Operations, Marketing, and Tech teams for execution readiness.
• Lead pilot programs and scale successful initiatives across the organization.
• Conduct market and competitor analysis to identify growth opportunities.

3. Performance Analytics & MIS:

• Build and manage sales dashboards, KPIs, and business performance reports.
• Analyze funnel metrics including lead generation, conversion, activation, merchant onboarding, and portfolio growth.
• Generate actionable insights to improve productivity and revenue outcomes.
• Track target vs achievement across teams and regions.

4. Sales Governance & Compliance:

• Ensure adherence to regulatory guidelines, internal controls, and sales governance standards.
• Monitor process compliance and audit readiness.
• Implement quality frameworks for merchant onboarding and partner acquisition.

5. Training & Capability Building:

• Create training modules for sales teams on BNPL products, systems, and sales processes.
• Conduct refresher sessions and knowledge assessments.
• Enable continuous learning and best practice sharing across teams.

6. Stakeholder Management:

• Work closely with Regional Sales Heads, Business Leaders, Product, Risk, and Operations teams.
• Coordinate with external partners, fintech alliances, and merchant ecosystems where required.
• Present business reviews and strategic recommendations to senior leadership.

Required Skills & Competencies:

Functional Skills:

• Sales analytics and dashboarding
• Business process optimization
• Data-driven decision making
• BNPL / lending ecosystem understanding
• Sales governance and reporting
• Program and stakeholder management

Technical Skills:

• Advanced Excel
• Power BI / Tableau
• SQL (preferred)
• CRM tools
• Strong presentation and reporting skills

Behavioural Competencies:

• Strategic thinking
• Problem-solving mindset
• High ownership and execution orientation
• Strong communication and influencing skills
• Cross-functional collaboration
• Attention to detail

Other Requirements:

• Experience in scaling PDF or fintech sales operations
• Strong analytical and commercial acumen
• Ability to work in fast-paced, high-growth environments
• Exposure to merchant acquisition ecosystems is an advantage