Sales And Marketing Executive

Role & responsibilities

Sales & Business Development

• Achieve monthly and quarterly sales targets.
• Identify and acquire new customers, distributors, dealers, and retail partners.
• Develop business opportunities in gyms, fitness centres, supplement stores, health stores, and other relevant channels.
• Generate leads, conduct sales visits, and convert prospects into customers.
• Expand the company's market presence and distribution network.

Dealer & Distributor Management

• Build and maintain strong relationships with existing distributors and retailers.
• Identify potential channel partners and negotiate commercial terms within company guidelines.
• Ensure regular product availability and timely order fulfilment.
• Monitor retailer requirements, repeat orders, stock movement, and outstanding payments.

Product Promotion & Brand Activation

• Promote products such as whey protein, pre-workout, post-workout, amino acid supplements, and other sports nutrition products.
• Explain product features, ingredients, nutritional information, usage instructions, and differentiators accurately.
• Conduct product demonstrations, sampling activities, and promotional campaigns at gyms, fitness expos, marathons, and sporting events.
• Coordinate with the marketing team for in-store promotions, offers, and brand awareness activities.

Market Research & Competitor Analysis

• Track competitor brands, pricing, product launches, and promotional strategies.
• Identify emerging market trends and new sales opportunities.
• Collect customer feedback and share market insights with management.
• Recommend strategies to improve sales, product positioning, and customer retention.

Reporting & Sales Administration

• Maintain daily sales reports, customer databases, and sales visit records.
• Prepare sales forecasts and periodic performance reports.
• Follow up on payments, pending orders, and customer complaints.
• Maintain accurate records of leads, conversions, revenue, and collection performance.

Preferred candidate profile

• Experience: 13 years of relevant sales experience in sports nutrition, nutraceuticals, health supplements, FMCG, or pharmaceutical sales.
• Industry Preference: Candidates who have worked with whey protein, pre-workout, post-workout, mass gainers, amino acids, and other fitness supplements.
• Market Exposure: Experience dealing with gym owners, fitness trainers, supplement retailers, distributors, dealers, and nutrition stores.
• Sales Skills: Proven ability to generate leads, acquire new customers, achieve sales targets, negotiate commercial terms, and manage existing accounts.
• Product Knowledge: Understanding of sports nutrition products, ingredients, nutritional benefits, product positioning, and competitor brands.
• Business Development: Ability to expand distribution networks, appoint new dealers, and develop new markets.
• Communication Skills: Excellent communication, negotiation, presentation, and customer relationship management skills.
• Personal Attributes: Self-motivated, energetic, target-driven, confident, and willing to undertake field sales and market visits.
• Education: Graduate in any discipline; a qualification in business, marketing, nutrition, or a related field is preferred.
• Additional Preference: Candidates with an existing network of gyms, supplement stores, fitness trainers, or sports nutrition distributors will be given preference.
• Mobility: Willingness to travel for market visits; a two-wheeler and valid driving licence are preferred.