Senior Field Marketing Specialist

About Finanshels

Finanshels is building the financial backbone for startups and SMBs across the Middle East. We simplify accounting, tax, and CFO services with technology so founders can scale faster with confidence.

Why Join Finanshels

• Be the face of our brand at events, activations, and ecosystem touchpoints across the UAE.
• Play at the intersection of startups, finance, and innovation.
• Leverage your network across co-working spaces, SME councils, and semi-government partners to amplify visibility.
• Drive community growth by connecting on-ground activations with our digital ecosystem.
• Own execution end-to-end — from concept to pipeline impact.

Event Strategy & Participation

• Identify, evaluate, and manage third-party events (conferences, expos, summits).
• Lead registrations, budgeting, booth planning, logistics, and on-site execution.
• Build relationships with event organizers, SME councils, and ecosystem partners for visibility and speaking opportunities.

• Plan and run Finanshels-hosted roadshows, founder roundtables, and workshops.
• Manage vendors, venues, swag, branding, and technical requirements.
• Ensure seamless guest experience and post-event follow-ups.

• Funnel event attendees, partners, and founders into the Finanshels community platforms (WhatsApp, LinkedIn, etc.).
• Collaborate with the PR & Content Manager to sustain engagement post-event.
• Support in nurturing advocacy loops where event participants become active community contributors.

• Work with content and digital teams to promote events across channels.
• Partner with sales to turn attendance into qualified opportunities.
• Track and report on event ROI through leads, engagement, and follow-ups.

• 3–5 years of B2B field marketing, brand activations, or event management experience (ideally fintech or services for startups/SMBs).
• Proven record executing campaigns in the UAE startup ecosystem.
• Fluent English & Arabic with strong communication and negotiation skills.
• Existing connections with co-working hubs, SME councils, and event organizers.
• Detail-oriented operator who thrives in fast-paced execution.

• Experience running activations for a fintech, SaaS, or services brand in the UAE/GCC.
• Network of vendors (photographers, booth designers, printers, freelancers).
• Knowledge of event attribution, lead-gen tracking, and CRM systems.